Video Killed the Content Marketing Star
Can you remember the Buggles hit that was the first song to be played on MTV back in 1979? “Video killed the radio star.” At the time, everyone thought video.
OUR BLOGS
Marketing Integration and The Benefits of The Five Whys
Most clients have problems. Some they can solve on their own. Some they cannot. Marketing consultants/agencies are usually used to solve problems that clients cannot solve on their own. Normally.
Flock reaction to WPP’s “Horizontality” Team offer
If reports in Adage are to be believed then WPP is gearing up to push its Team or “horizontality” approach to clients, especially to those that they feel may be.
An Integrated Campaign for 150 years of Poster Advertising
At Flock, we love the CBS Outdoor ‘150 brands for 150 years’ campaign – not only as there is a competition in the Flock office to see who can identify.
Daft Punk Integrated Marketing Success
Daft Punk rides the wave of free integrated marketing thanks to its fans. Three months ago I was sitting in my living room, tweeting about the latest trend when a.
New Term For Less – Dixons
Flock is really excited to announce that another project has taken off! The “New Term For Less” Dixons activity has just launched on thestudentrooms.co.uk and across social channels. Flock’s role.
What is the role of Holding Companies in driving marketing integration and effectiveness?
Flock Associates Survey Reveals Industry Skepticism over Publicis Omnicom Merger And The Role Of Holding Companies In Driving Marketing Integration Flock Associates has been running a survey on its website,.
Integrated Marketing Research Round-Up
In the Cannes Creative Effectiveness Awards, the shortlisted companies for the effectiveness awards used more channels than the other entries. Data from the World Advertising Research Centre (WARC) about the.
Are photographers integrated marketers’ new best friends?
Modern marketing requires much more content than ever before. In the old days a few ads a year, some POS, and your content provisions for the year were pretty much.
Kate, William plus two! Seven great integrated marketing lessons.
You may have noticed the young UK royal couple the Duke and Duchess of Cambridge have just announced the birth of their daughter, the fourth in line to the throne. It has.
Integrated Marketing or Cross Channel Marketing – so what is it anyway?
At Flock we talk, all the time, about integrated marketing and cross channel marketing. We assume that everyone, the world over, knows what it is. Our mistake it seems! The.
What CEOs want from their Agencies but are not getting
In a recent article posted on WARC (for article click here), with research data sourced from The Fournaise Marketing Group, it appears CEOs believe advertising and media agencies are too.