We combine consultancy and technology to transform marketing for the world’s leading brands.
Solutions Tools and Platforms
Flock Associates helps CMOs, marketing leaders and procurement teams design and improve marketing operating models.
We combine consultancy with proprietary technology to improve how marketing teams are structured, how they work and how they deliver results.
Our work covers marketing operating model design, martech and AI transformation, organisational design, capability development, agency ecosystem optimisation, and agency benchmarking and appraisals across creative, media and production.
We look across the full marketing ecosystem including people, processes, agency partners, procurement and technology.
End-To-End Agency Management
How do I get the best value from our agency investment and improve agency performance?
Marketing leaders are being presented with a growing number of AI tools, agents and agency-built solutions, all promising greater speed, efficiency and productivity.
But how do you know which are genuinely worth the investment?
15-20 years ago, media agency fees, including tech and data were c. 2% of the media budget, they have ballooned to now represent nearer 10-15% (not including rebates etc).
For years, marketing leaders have focused on one fundamental question: How do we rank higher in Search? It was a logical objective. Discovery had one dominant front door, and success was largely determined by winning visibility in search, attracting traffic and converting visitors.
