We combine consultancy and technology to transform marketing for the world’s leading brands.
Solutions Tools and Platforms
We are a marketing consultancy that reimagines and reengineers the future of your marketing operating model. We leverage our proprietary technology and data to develop the most effective marketing ecosystem solutions. We are marketers that consult, not consultants masquerading as marketers.
Flock transforms marketing holistically across its people, processes, agency partners and procurement to ensure all elements are operating at peak performance.
Katie Elsey
Regional Lead, EMEA
Our platforms and tools are supported by consultants that have over 500 combined years of experience in their respective fields and enable transformation across all aspects of marketing, including; agency ecosystems, agency search & scoping, data & technology, production, creativity and media.
Flock Associates recently hosted a roundtable with senior marketing and communications leaders to discuss the impact of Generative Engine Optimisation (GEO), AI search, and evolving consumer behaviours. One theme became clear throughout the discussion: this is no longer simply a search conversation, it’s an operating model conversation.
Marketing in financial services is under increasing pressure to deliver growth, efficiency, and accountability at the same time. Most organizations have invested heavily in digital channels, data platforms, and new capabilities over the past decade. Yet many senior leaders still feel that marketing is not delivering against its full potential.
Pharma and healthcare marketing used to be built around a relatively stable rhythm: launch planning, salesforce alignment, medical congresses, HCP education, patient support, access materials, field-force enablement, and, in the US, direct-to-consumer advertising.
That rhythm has broken. Totally.
