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Debunking the ‘Grass is Greener’ Myth in Agency Relationships

In today’s fast-paced business landscape, where growth, economic downturns, rising costs, intricate planning, quarterly reports, performance metrics, and optimization strategies dominate our thoughts, it’s no wonder that sleepless nights have.

Creativity 2.0 – The Birth of a New Creative Model

We were thrilled to host our first Flock X event of the year, focused on thought-provoking insights and a panel discussion exploring the future of creativity within the marketing operating.

Carrot vs. Stick Debate: Effective Agency Appraisals and Remuneration

When companies evaluate their agency partners, they often times use the scores from that evaluation to decide the remuneration of the respective agency and thus whether they should receive a.

The Importance of Nurturing Company Culture

Workplace culture has been defined as “the shared values, belief systems, attitudes and the set of assumptions that people in a workplace share” and has long been a topic of.

The Future of the Marketing Operating Model

For every marketing department, it is essential that they have a marketing operating model that is tailored to the specific business objectives. The right operating model will enable content to.

two puzzle pieces together

How Strong Agency Partnerships Can Drive Performance

Any marketing leader will understand that a well-defined marketing strategy plays a big part in business growth and sales. The impact of your marketing output can drive and enhance your.

The Secret to Using AI in Marketing

Artificial Intelligence is fast becoming a topic of conversation and a reality. No more is it a far-distant eventuality or a fantasy movie plot about robots. AI offers many opportunities.

the word skills on a hill

Why marketing People & Skills is more important in 2023?

The marketing landscape is forever evolving and changing. Often, brands are playing catch up to get the right capabilities and skills in place. There’s no denying that we have work.

Flock Marketing Operations Roundtable

On the 17th November Flock had the pleasure of hosting Marketers from the consulting, automotive and FMCG sector at our round table lunch in Covent Garden We spend most of.

Top 5 Takeaways from ProcureCon Marketing US 2022

Flock Associates had the opportunity to sponsor and attend ProcureCon US Marketing 2022 this month at Palm Springs. For those not familiar with ProcureCon Marketing US it is a conference.

Black History Month at Flock

We have come to the end Black History Month, a time to celebrate black excellence and remember the struggles that the community have faced.  Last year at Flock we spent the month focusing.

Negotiations: What can Marketing Procurement Leaders Expect this Autumn/Fall?

It’s that time of year when every marketing procurement professional thinks in earnest about their budgets, targets, scopes, and agency fees for the year ahead. It is time to open.