McDonald’s Corporation announced on April 25 it had started the search for a new creative agency solution and that it had invited three global agency networks to prepare proposals.
Flock Associates, the Marketing Transformation Company, is referenced as the Consulting Partner on the project. Flock Associates has been selected to help McDonald’s evolve its marketing efforts in the United States. It is independent, agile and enables clients to go from A to B on their transformation journey. Flock works with clients to improve efficiency and ROI whether across agency ecosystems, marketing procurement, building marketing capabilities and culture, project management and marketing operations.
Deborah Wahl, McDonald’s USA CMO, said: “To be the modern and progressive company that we want to be, we have to create more immersive consumer engagement. We need the support of an omnichannel integrated agency resource that can support our marketing efforts today and then prepare us also as the future continues to evolve.”
Simon Francis, CEO of Flock said: “We are very proud to work with McDonald’s on their efforts to future-proof their business. It is an amazing company with talent and ambition in abundance, and we are excited to help them write the next chapter of their marketing history.”
Maarten Albarda, CEO of Flock USA said: “McDonald’s is showing marketing leadership by challenging their thinking and seeking new solutions fit for the omnichannel world of its consumers.”
For further information, contact the Flock Associates press office on 020 3814 1127 or liberty.saunders@flock-associates.co.uk.