Flockology

Your essential monthly guide to what’s hot in the world of marketing

Welcome to the August edition of Flockology, where we’re bringing you the hottest stories and must-reads from the past month. If you’d like to chat about these stories further, or share additional insights, please do get in touch

Rio Olympics Coverage not sizing up to past years’ events

NBC has provided more hours of content across more platforms than ever before. While this should enhance the opportunities for brands, the network ratings have fallen 9% below London 2012. See more here

The Olympics & Paralympics are the most anticipated sporting event on television, and brands are taking full advantage of this attention. The Drum has highlighted some key campaigns and their strategies here

Let’s Be Radical In 2017!

At this time of the year, many of you are gearing up for 2017. You are determining budgets, developing strategies and detailing plans. Flock‘s Maarten Albarda asks: why not be radical? See the blog here

Investigating the challenges of the remuneration model

Finding a balance between clients and agencies when creating a remuneration model has never been easy. Campaign is investigating these commercial agreements; see the details here

Is it time to review your remuneration models?

We have worked with a number of clients to enhance their procurement practices including working alongside McDonald’s to redefine their marketing ecosystem. Three holding companies received an RFP, and last week Omnicom was awarded the business. See more details on our work with McDonald’s here

Snapchat’s not just for millennials

While Snapchat has been a growing phenomenon amongst millennials, recently it’s been seen that 50% of new users are in the age group of 25 and older; a group that’s growing twice as fast as the under 25’s. See a great infographic with more statistics on the popular app here

Are your marketing capabilities at their full potential?
Flock has helped numerous companies structure their capabilities in the most efficient way, to get the best results – see how we do it here

The brands dividing Britain

The BBC has published the results of a survey to find the top ten brands for both ‘Remain’ and ‘Leave’ voters. HP Sauce and PG Tips feature as favourites amongst the ‘Leavers’ and Easyjet and Instagram are amongst the brands of choice of ‘Remainers.’ See the full list here

Do you have a good work/life balance?

It’s important for companies to ensure that their employees aren’t working at the expense of their personal time. Keeping a good business culture is imperative for a positive environment and happy employees. Check out the top companies with great work/life balance here

Are you looking for a great work environment?
Flock is hiring! We are looking for a New Business Development Manager to work at our London office. See the job description here, and find more opportunities here

We’re delighted to be working with Jack Wills to support their Christmas and Spring activity planning. To learn more about this great company, check out their website here. They are also hiring a Brand Marketing Manager under a four month contract for their London office – to read more about this opportunity, click here

Where can you find Flock next?

We’ll be speaking at the Festival of Media LATAM in Miami, Florida next month from 5-7 October! To get a taste of what we’ll be discussing in Miami, check out the sessions we ran in May at the Festival of Media in Rome here

We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us here or use #Flockology @FlockAssociates – we’d love to hear your views.

In the meantime, you can see more about our services here, or our most recent work here

See you next month!

The Flock Team