London, UK & Stamford, CT – October 29, 2014
We are thrilled to announce the official launch of Flock USA under the leadership of Maarten Albarda.
Both Flock and Maarten’s previous company MLA Consulting were formed in early 2013, and both were born out of the recognition that marketers today understand the need for change in their approach to marketing but struggle to embed Integrated Marketing Communication (IMC) as the most effective solution to their marketing process and organization.
Over the last 12 months, both companies have successfully worked with marketers and marketing procurement to help them deliver pragmatic solutions to their IMC challenges. Flock and Flock USA will now offer even broader geographic and experience coverage for clients worldwide, with access points in the UK and the United States.
Flock Associates is the first and leading Global Marketing Integration and Effectiveness Company. We believe in making marketing better by:
- Creation and Implementation of Integrated Marketing Communications solutions (How you do IMC)
Improving and introducing new processes and systems, integrating technologies, enhancing contracts and appraisals
- Finding and organizing the right marketing resources (Who you do IMC with)
Marketing Ecosystem design and pitches, organisational structure change
- Project management (Implementing brand IMC strategies and plans)
Supporting strategy development, communication plans and managing complex campaigns
- Measurement and evaluation (How you measure IMC performance and ROI)
Advising on communication performance, Introducing and refining KPIs, data and dashboards
Simon Francis, Flock Associates CEO said: “We are delighted to be able to work with Maarten and benefit from his global marketing integration skill, experience, and his knowledge of the United States Marketing Ecosystem is invaluable for our existing and new clients.”
Maarten Albarda, Founder of Flock USA said: “I am excited about launching Flock USA with the Flock team. We share the same values and principles and have similar global experience and perspective which we will now be able to offer clients worldwide.”
FOR MORE INFORMATION, PLEASE CONTACT:
London, UK:
Simon Francis
+447768 465952
simon.francis@flock-associates.com
Stamford, CT:
Maarten Albarda
+1 347 371 3048
maarten.albarda@flock-associates.com
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About the people in this press release:
Simon Francis Linkedin
Maarten Albarda Linkedin
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