Tearing Down The Walls (But Not The One That Matters)
I typically do not have any difficulty finding motivation or inspiration to write something. But the current US political environment is really getting me down. The kinds of changes and.
Marketing Procurement
WFA Webinar- The Agency of the Future
The Agency Of The Future – WFA Flock and McDonald’s Webinar On Monday 23rd January, Flock Associates joined Anna Barej from McDonald’s and 80+ marketers as part of the World.
Bundling and Unbundling: Consumers vs. Advertising Industry
All sorts of news vying for attention this past week. Accenture evolves its marketing services offering further, buying top UK creative agency Karmarama. And as a further proof point that.
Integrated Marketing Procurement for Automotive
Apart from steel the biggest single cost that goes into each car sold is marketing. 9.2% of all the World’s marketing spend is spent on automotive (Nielsen Q2 2013). The.
Omnicom Reveals Designated Agency for McDonald’s
Omnicom has revealed the name of its designated agency for McDonald’s US creative business. The new agency is ‘We are Unlimited’. The agency will be made up predominantly from the.
Which Agency Model is the Best for Global Automobile Brands?
It seems a common question but the answer is probably not straight forward and each client demands a different approach. However, the latest trend is definitely to move to a.
Agency Transition For Marketers
Are you thinking of pitching your business, or are you in the middle of a pitch? If you start to think about the Transition from one agency to another do you feel.
Why Low Morale at Agencies is Also a Marketer Problem
You may have heard about the study that shows that morale at agencies is at an all-time low. Here is the leading paragraph from the study, conducted and published by.
McDonald’s Builds Agency Of The Future With Flock Associates
Last year McDonald’s USA appointed Flock to help them build a new agency ecosystem; The Agency Of The Future. Flock worked alongside McDonald’s to define what their consumers would require of.
Procurement Breakfast Headlines May 2016
Marketing Procurement Futures – Breakfast With Flock In May, Flock hosted a breakfast with Senior Procurement Directors and leaders from retail, financial services, fashion and telecommunications. We discussed some of the.
ANA / K2 Media Transparency Report – Flock Associates Point Of View
Flock Associates, the Marketing Transformation Consultancy who work with major blue chip marketers around the world, have reviewed the “Independent study of Media Transparency in the U.S. Advertising Industry” commissioned by.
How to build strong relationships between clients and media agencies
Let’s be upfront about it – the client/media agency relationship is under the microscope like never before. In some instances, trust has been completely broken down. Lately, media rebates have.