The Agency Holding Company Model Is Not Dead, but Challenged!
After WPP’s poor financial showing in its latest results, much has been made of the imminent demise of Sir Martin’s agency conglomerate, and the ad agency holding company model in.
Marketing Procurement
Procter & Gamble, The ANA & The Big, Bad Advertising Agency Holding Companies
The advertising agency holding companies continue to find themselves as the pariahs of the industry, implicated as they are by dubious media buying practices, non-transparent digital media processes and practices,.
Does your Marketing Ecosystem need to deliver more?
Does your Marketing Ecosystem need to deliver more? Flock help create the right agency ecosystem to develop the best work, efficiently. We fix broken agency relationships. We find the best.
Has Anything Changed A Year After ANA’s Report On Media Transparency? Why yes!
Toby Elkin wrote an article on June 15, with quotes from three industry players, exploring if anything has changed in the marketing world since the release of the ANA Media.
Is your media agency contract fit for purpose? The signs that you might need to renegotiate.
Two years on from the infamous ‘Mediapaloosa’ and a year after the publication of the ANA report and the supporting recommendations, many marketers have demanded more of their media agencies.
Who wins in the battle between agencies and consultants?
I was recently asked about my thoughts on the blurring of the lines between what used to be traditional (marketing) consultancies and agencies (digital, media and creative). Who are we.
Agency compensation: towards a deliverable driven project model
As was the case in previous years, Adweek Europe was held in London last week, and hilariously, it took place in the same week that the UK started its formal.
Parallels between client-agency relationships and parenting
As Mother’s Day approaches our thoughts turn towards our parents and all that they do for us. Here at Flock we see some interesting parallels between a nurturing parent, the.
The UK is moving faster and more assertive on digital ad transparency
It has been quite the week in digital advertising land. We received news that in the UK, the British government’s’ digital advertising had appeared alongside, inside or next to porn.
Are international media pitches spiralling out of control?
A lack of preparation from brands is combining with a sense of exceptionalism from agencies to make the process of pitching for media accounts more difficult. Alex Brownsell from M&M.
Advertisers and Agencies: money talks
We are rapidly approaching the nonsense the annual ritual that is the Upfronts and Newfronts. And because it is always about the money, let’s look at some of the money.
Marketers need to look inside before issuing a pitch
As many of you know, I care deeply about the “how” of marketing: how are budgets allocated? How are results measured and tied back to plans and activities? How are.