Within Marketing we all know that there are various levels of individual and business capability and competency in place. For many Marketing professionals, you join a community whose processes are.
Flock attended Procurecon, the Marketing Procurement Conference in London last week. We attended plenary sessions, had over thirty meetings with Marketing Procurement leaders, numerous informal conversations with suppliers, and hosted.
It is here! The FIFA World Cup 2018 is the world’s largest sporting spectacle, and this year hosted by Russia, running from June 14 to July 15. According to Zenith.
Flock attended the ANA Financial Management Conference in Hollywood, Florida earlier this week, and here are some high-level thoughts and take-aways for you. 1. Agency Compensation Three years since the.
WPP is the largest marketing services company in the world. It has 3,000 offices and 200,000 people in 112 countries. Its CEO Sir Martin Sorrell has resigned following an investigation.
Earlier this year, W.L. Gore & Associates embarked on a search for a new global media agency solution. Better known as the company that created the modern performance apparel GORE-TEX®.
How well is my agency performing? All advertisers want their agency to do what they have promised and contracted to do, and to improve their performance. It is becoming increasingly.
Your Creative Brief Probably Stinks! by Bill Duggan, Group EVP, ANA It all starts with a brief… As John Hegarty (founder of Bartle Bogle Hegarty) said, “Writing bad briefs.
They say when you’ve found your perfect partner, that is when the real work starts! That’s true in agency relationships too. So, you have gone through the process of aligning.
Earlier this year, W.L. Gore & Associates embarked on a search for a new global creative agency solution. Better known as the company that created the modern performance apparel GORE-TEX®.
US insurance company Farmers Insurance’s campaign tag line, perfectly delivered by Oscar winning actor J. K. Simmons, is: “We know a thing or two, because we’ve seen a thing or.
After WPP’s poor financial showing in its latest results, much has been made of the imminent demise of Sir Martin’s agency conglomerate, and the ad agency holding company model in.