Lessons learned at ProcureCon 2023
We recently attended ProcureCon 2023 in Tampa, Florida. It was great to get an insight into the latest developments within procurement as well as the role this plays alongside marketing..
Marketing Procurement
Transforming Marketing Procurement: Insights from ProcureCon 2023
Last week, Flock attended ProcureCon Marketing 2023 held in London. We engaged in insightful conversations with some of the world’s leading marketing procurement professionals and gathered valuable takeaways for those.
Negotiations: What can Marketing Procurement Leaders Expect this Autumn/Fall?
It’s that time of year when every marketing procurement professional thinks in earnest about their budgets, targets, scopes, and agency fees for the year ahead. It is time to open.
Top 8 Marketing Procurement Trends
Many marketing procurement teams are extremely busy right now, closing out programs for this year, and planning initiatives for next. There is a fair amount to think about and consider..
What are the Top 5 Future Marketing Procurement Trends to Watch out for?
Procurecon, Europe’s largest meeting of CPOs and senior procurement executives, is occurring this year from 28th to 29th June. It will have a selection of top brand speakers and sponsors.
Thinking about running an agency review or going to pitch?
We all know that agency reviews or going to pitch can be a daunting process where workload increases, and risk levels can be high without the right team, templates, tools.
3 Steps to Benchmarking Advertising Agency Fees
For many advertisers, their expenditure on Marketing Agency Fees represents a significant investment. They, and other stakeholders like procurement and finance, want to know that they are paying a fair.
Do You Need Help With Your Agency Reviews?
Are you thinking of running an agency review? You already know that it can be a lot of work, and high risk without the right templates, tools, and even harder.
Entering 2021 Do Marketers Have To Choose Between Cost Savings and Efficiency?
The answer is no. You can choose to deliver both to your marketing organization. Let’s face it, 2020 has been a brutal year for marketers and there’s no sign heading.
Are you having trouble with your Agency fee negotiations?
Its that time of the year when you are probably scoping for your agency’s next year’s fees or at least thinking about it. We know what that can feel like,.
Flockology: Tips for riding the technology wave
Your essential monthly guide to the latest insights and trends in the world of marketing. FLOCK. NEW. WEBSITE See what’s new from our services and tools to our Flock thinking.
How to Ask the Right Questions of Your Agency
It’s fascinating how bad we are at asking for what we want. I mean directly, boldly and clearly asking for what we want. Here are some examples that might resonate.