Advertising

The Sustainable Marketer: Flock’s Marketing Sustainability Whitepaper.

According to the WFA, whilst 95% of marketers believe that marketing can make a difference in the sustainability journey, there is still a lack of application, with 50% citing their.

Prioritising Disability Inclusion

In the recent “All In” UK advertising industry census, it was encouraging to see survey questions included on mental health and disability, which is often overlooked in corporate D&I agendas.

Client-Agency Relationships: How To Fix Them?

At a time of real change within organisations, where budgets are tight, ways of working have had to adapt and business growth is key, organisations are looking to get more.

What are the Top 5 Future Marketing Procurement Trends to Watch out for?

Procurecon, Europe’s largest meeting of CPOs and senior procurement executives, is occurring this year from 28th to 29th June. It will have a selection of top brand speakers and sponsors.

How to Measure Marketing Diversity and Inclusion

They say “what gets measured gets done” and having led so many marketing transformation projects we tend to agree. So when there’s a topic as important as diversity and inclusion.

Pride

Pushing Past Diversity in Marketing, Promoting Authentic Representation & Inclusion

Fostering a culture of inclusivity in Marketing Pride Month has begun, and with it, an important reminder that whilst there has been so much progress, the journey towards equality for the.

How Healthy Is Your Client-Agency Relationship?

Through these difficult COVID times, we’ve seen economic uncertainty drive demand for effectiveness, value, transparency and harmony in client-agency relationships. And we know from the thousands of marketers we’ve surveyed that there are some fundamental questions.

Do You Need Help With Your Agency Reviews?

Are you thinking of running an agency review? You already know that it can be a lot of work, and high risk without the right templates, tools, and even harder.

Flock and ISBA Launch Diversity & Inclusion Guidelines

There is no doubt that as marketeers we are at the frontline of shaping the opinion and behaviours of our customers.  We have an obligation as an industry to tackle.

Is It Time For Your Marketing Operations Spring Clean?

Saturday the 20th of March was the first day of Spring! Yay!   Here are a few reasons to be cheerful about the next few weeks if you Google “Reasons Why Spring is the Best Season”:  Heaps.

Our Head Of Operations Shares Her Thoughts On Diversity

International Women’s Day (IWD) this week was such a proud moment to reflect and celebrate the amazing and fantastic achievements of all the beautiful women we have but especially at Flock.  I am.

5 Key Traits of Marketing Transformers

 Here at Flock, one of the key service areas we provide revolves around our clients’ People – assessing team skills, building better relationships, and improving ways of working for the likes of McDonald’s, ASDA, Sage, Ford, and.