Working vs. Non-Working Budgets: Please Work Them Out of Your Vocabulary

A long time ago, in a galaxy far, far away there existed a simple marketing world. Creative agencies created advertising, the media department and the media agency devised a media.

Storytelling and research: fumbling around in the dark

Overused “storytelling” needs some serious data upgrades to make it a real marketing tool. How often does the word “story telling” feature on MediaPost? I think it is pretty much.

The Value of Marketing Operations

[This blog was written by Flock Freelance Consultant, Dwain Thomas] There is a buzz happening within the marketing community where Marketing Operations is being discussed. These discussions include where Marketing.

April Flockology: Are you up to date on the latest marketing trends?

Flockology Your essential monthly guide to what’s hot in the world of marketing Welcome to the our April edition of Flockology, where we’re bringing you the hottest stories and must-reads from the.

What the United Airlines PR disaster tells us about their corporate marketing culture

Unless you were off the grid over the last 48 hours, you will have heard about United Airlines Flight 4311, and the removal of a passenger who was unwilling to.

Agency compensation: towards a deliverable driven project model

As was the case in previous years, Adweek Europe was held in London last week, and hilariously, it took place in the same week that the UK started its formal.