Do Procurement and Finance People Know Anything about the Marketing Ecosystem?

The honest answer is ”probably not”. Most people are critical and sceptical about things they do not understand and people in business are no different; Production think that Sales ought.

A Question of Media Value

A question of media value Here is a question: If I gave you 1,000,000 YouTube/social media video plays, 100,000 qualified names for your e-CRM databases, 50,000 followers and friends on.

Sauerkraut, Languages and Marketing Integration

Sauerkraut, Languages and Marketing Integration. What are the odds of being born into a trilingual home? Mother from one country, Father from another country, and all of us living in.

Nike, Gold, And Possibly The Best Brief An Agency Has Ever Received

We had just won the Nike account across Europe. It is fair to say that the Nike UK client, the fabulously named Jack Gold, had not much wanted to participate.