The phrase “do more with less” has evolved from corporate cliché to daily survival strategy for many CMOs. As marketing budgets decline and scrutiny from finance intensifies, agencies are responding with an increasingly familiar offer: asset-based pricing (also known as output- or deliverables-based cost structures).
Last week, we ran a media roundtable with some of the brightest minds in the industry, and the conversation revealed just how quickly the ground is shifting beneath us.
Last week, we ran a media roundtable with some of the brightest minds in the industry, and the conversation revealed just how quickly the ground is shifting beneath us.
AI is taking the marketing world by storm, and here at Flock Associates, we are all about purposeful transformation linked to a strategic roadmap. We recently launched Starling AI, our own custom business account AI interface through ChatGPT. Starling AI currently has 3 customized models, each of which serve a specific purpose within our organization.
What if cost savings, once the top KPI for in-house agencies, is no longer the north star? According to the ANA, the percentage of marketers citing cost savings as the primary KPI for in-housing fell from 69% in 2018 to 62% in 2023.
Many brands tends to focus on scopes and cost with their agency partners.
But where’s the performance conversation? Evaluating value, not just spend, is where the transformation happens.
We know how difficult it is for marketing procurement teams to balance driving growth and delivering savings.
We’ve put together our top tips for how to get the best value across your agency fees – and the best part is that all of this is easily achievable using our Agency Scoping Tool
On Thursday 8th May, we hosted a panel discussion in London, Tower Hill. The event focused on our Bionic Ecosystem concept; building a future-facing marketing ecosystem that harmonises the relationship between technology and human talent.
At Flock Associates, we live at the intersection of creativity, operational excellence, and marketing transformation. The recent ANA Advertising Financial Management Conference in Carlsbad, CA reinforced just how much transformation the industry is undergoing
With the explosion of custom GPTs and AI-powered tools, it’s tempting for businesses to jump on the bandwagon as quickly as possible to say they’ve joined the future.
How can you build your own bionic ecosystem to navigate complexity and growth in what is a fast, fragmented, and hyper-competitive environment?
Flock Principal Consultant, Bonnie Chu, hosted a webinar to delve into the reasons behind the rise of independent agencies and what this means for the future of the agency ecosystem.