MEDIA HEALTH CHECK

The media landscape has changed. Media performance is no longer purely driven by media costs and simple measures of quality. A successful modern media environment comes down to the right people, processes, tools and data.

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We’ve worked with advertisers all around the world and we understand media.

We realised that old style media audits aren’t set up for the future. There is a need for a more holistic approach to improving media effectiveness.

A holistic approach that looks across strategy, operations, commercials and performance to identify barriers to the best media input, output and outcomes.

Our Media Health Check provides a full, holistic 360-degree view of your media, using a forensic, data-driven approach to identifying the barriers to improving media performance.

 

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What does the tool measure?

Our tool uses an in-depth approach, measuring and benchmarking all aspects of:
Strategy

Excellence in consumer centric, data informed strategy: insight & objective orientated channel planning and use of  best practice and learning

Operations

Excellence in the operation of your Ecosystem both internally and externally: focussed on capability, governance, ways of working & process

Commercials

Excellence in commercial and contractual management: including fee and pass though benchmarking

Performance

Excellence in media investment mgmt. and media outcomes: CI mindsets, scorecard and impact, investment controls and settings

Why choose our tool?

With our Media Health Check you can:

Enhance value and savings

Gain efficiencies

Improve media effectiveness

Get a better return on agency and technology fees

What our clients say

“Industry experts, strong partnership with the team. Flexible yet focused and structured plan that was well executed with a strong recommendation. Delivered on budget and on schedule!”
“Working with you truly felt like a partnership. You led us through a well designed process, asked thoughtful questions to help us think through decisions, provided structures and templates so we didn’t have to create things from scratch, and did it all with a great attitude and impeccable professionalism. I also really appreciated your team’s competent project management. It made the whole project very smooth, and I never had to worry about whether we were missing something.”
“The commitment from all flock employees to deliver great work and spend time with us was very clear and appreciated. Also, the deep knowledge around the challenge we were tackling was impressive and definitely moved the project way beyond what we could have hoped for.”

Q&As

Can I integrate existing media audit data to the tool?

A. Yes, we have the ability to integrate audit data and other tools/platforms.

Q. Are industry benchmarks available?

A. We are able to compare your results across our industry benchmarks and feed your data into our bespoke, easy to digest dashboards so you can pinpoint exactly where the barriers are to improving media outcomes are.

Q. How do you assess media?

A. We use a mixture of document review, data collection and data integration to assess your media.

Q. Is this an alternative to a media audit?

A. The tool doesn’t replace a media auditing service like for like, however it is an alternative way to improve media outcomes through a holistic assessment that measures beyond just price, quality and reach.

Ready to see the tool in action?
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Fill out the form to request a demo of our tool.