MARKETING PROCESSES

Streamline and elevate your marketing processes

“Flock partners with brands seeking to optimise and streamline marketing operations, elevating your team’s marketing game.

Unlock the power of efficient processes and impeccable execution, ensuring the delivery of exceptional work.

Are you ready to join the elite ranks of Agile Marketing? We’ll accompany you on the journey to successful implementation, guiding you along the way.

We understand the importance of measuring both internal and external activities. We place SMART measurements at the heart of your marketing strategy, empowering you to make informed decisions and drive results.”

Florian Voigt, Principal Consultant

Marketing operations

Flock specializes in crafting effective Marketing Operations teams and solutions to grow your business with clear accountabilities. We fine-tune every aspect to ensure you deliver exceptional work efficiently through transformed organization design, operating models, roles and responsibilities, and decision gates.

Marketing process optimisation

Leading marketing teams succeed with strong marketing management, governance processes, and a consistent marketing language, We help develop seamless integrated marketing processes to drive effective working practices and collaborative working styles, placing diversity, inclusion, and sustainability at the heart of your marketing organisation.

Agile marketing

Transform into a nimble & responsive organization with Agile mindsets, skills, processes, and technology. Empower self-sustaining teams to deliver outcome-driven goals that mitigate diverse work styles, align different delivery cadences across different tools, manage complex dependencies, while ensuring stakeholder collaboration.

Marketing KPI frameworks

Set clear and meaningful Key Performance Indicators (KPIs) to effectively measure progress and efforts between marketing and other departments. Align teams on clear internal and external KPIs, ensuring accountable marketing and effective operations. Connect, set, and manage business and marketing KPIs to maximising performance.

Change management

Transitioning a marketing organisation or changing its operating model can be complex but worthwhile. Communication, education, and training is needed to effectively address resistance to change, whether it’s inconsistent understanding of marketing vision or shifts toward customer-centric and digital-first mindsets.

What our clients think about working with us

“I’ve worked with Flock for nearly five years and I can absolutely say I will continue to work for Flock for at least the next five years. I love working with Flock. What I love about them is their depth of understanding they get of your business very quickly. What that means is you get bespoke solutions that are right for your business. I’ve never had the sense that it’s a one size fits all.”

Steve Axe, Inspired Education

“It’s a blessing to work with a business partner like Flock who not only embodies business excellence but upholds the values of trust, collaboration and integrity. Their contribution is an essential part of our success.”

Marc Bock, W.L. Gore & Associates

“We worked with the Flock team over the last two years, implementing our digital asset management tool globally here in Danone and setting the right governance to maximise its future business potential. Flock brings wealth of external experience and speaks the same language as marketing teams.”

Peter Hylik, Danone

“I think the reason that I keep coming back to Flock to assist and support me in different roles is because of their objective authenticity, the fact that they will be challenging, that they care about the agencies that come into pitch and that I never have a seconds worry that they are anything other than transparent.”

Eilidh MacAskill, Ocado

Your bespoke solution

Not sure where to start, or how to optimise and improve marketing processes? Get in touch below to discuss how we can tailor our services to create a bespoke solution for you.