Multicultural Agency Strategy

Marketing Transformation Challenge:

• To assess the present state of ways of working between Ford and Multicultural creative agencies. To review the multicultural agency landscape and present recommendations for improvement to serve the US market.

The Solution:

• Conducted qualitative research into ways of working between Ford and multicultural agencies
• Recommendation for deep dive into current working relationships with multicultural agencies
• Development of multicultural deep dive strategy
• Internal situation analysis between Ford and Multicultural Agencies
• Review of multicultural agency landscape

Outputs & Benefits:

• New strategy for evaluation of multicultural agencies
• Industry trend snapshot delivering insight into the U.S multicultural market