Agency Scoping Tool
We developed the Flock Agency Scoping Tool to allow you to maximise and optimise the investment you make in agency fees.
The Flock Agency Scoping Tool transforms agency scoping and fee analysis from a non-transparent, labour-intensive, inaccurate spreadsheet-based chore into a simple, high-value task that improves the value advertisers receive from their agency fees.
HERE'S A SHORT OVERVIEW OF THE TOOL
Ready for greater scope transparency?
WHAT CAN I USE THE TOOL FOR?
The Flock Agency Scoping Tool is very versatile and helps with many aspects of Marketing Transformation, but here are the main three:
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AGENCY SCOPE MANAGEMENT
AGENCY FEE BENCHMARKING
PITCH FEE NEGOTIATIONS
The tool can be used for the control of your end-to-end scope process and commercial analysis and allows you manage detailed, consistent scopes in a secure environment. By issuing scopes to your roster you are able to benchmark their submissions against over $1.5 billion of live negotiated fees. Inside the tool you can benchmark direct labour costs, overheads, mark-up, bonus/malus and over 400 job titles. You can even compare staff mix by seniority, and discipline by geography & scope.
The tool can be used to compare your current agency fees against our Flock Industry Benchmark. You, Flock or your agency(s) simply enter their fees and the tool does the rest. It benchmarks their submission against over $1.5 billion of live negotiated fees. Inside the tool you can benchmark direct labour costs, overheads, mark-up, bonus/malus and over 400 job titles. You can even compare staff mix by seniority, and discipline by geography & scope. At the end, you receive a detailed report itemizing optimization opportunities.
The tool can be used to compare your current agency fees against our Flock Industry Benchmark. You, Flock or your agency(s) simply enter their fees and the tool does the rest. It benchmarks their submission against over $1.5 billion of live negotiated fees. Inside the tool you can benchmark direct labour costs, overheads, mark-up, bonus/malus and over 400 job titles. You can even compare staff mix by seniority, and discipline by geography & scope. At the end of the exercise you receive a detailed report itemizing optimization opportunities.
WHAT ARE MY ACCESS OPTIONS?
1.
Managed by you
The tool can be independently managed by marketers and procurement teams. We provide training materials and onboarding, allowing you to embed the tool into your internal processes.
2.
Managed by us
If you choose to have us manage the scoping tool on your behalf, a dedicated Flock project team will manage the end-to-end process, from tool set up to fee analysis.
WHAT ARE THE BENEFITS OF USING THE TOOL?
Many of our world-leading clients have used the flock agency scoping tool to improve the value they receive from their investment in agency fees
30%
Fee savings for same team and scope
100%
Fee transparency
30%
More senior team at no additional cost
35%
Improvement in value over the course of a pitch
30%
Time savings on automated procurement
WHY OUR CLIENTS CHOOSE TO USE IT
"Using the Flock Scoping Tool saved a tonne of time, by automating data that would normally take me hours to pull together."
"The process of using the tool encouraged us all to up our game in the quality of our scoping and ensured efficiency with our global scoping."
"The tool helped us unlock the transparency we desperately needed our agency to give us, but we were struggling to get."
"Yes we saved a lot of dollars and easily paid for the tool, but importantly we were able to utilise those savings and reinvest it into marketing."
"Honestly, I’ve been using old rate cards in excel for some time, so it was great to be able to use live negotiated rates."
"Being able to filter in the dashboard allows me to quickly get the info I need, and it certainly beats me battling inaccurate excel sheets."
Q&As
A. Yes, the tool is designed to work on all types agencies
A. Yes, it manages all markets and the tool is designed to work with local currencies and foreign exchange
A. Yes, absolutely
A. Yes
A. Yes, where there is a statistically robust benchmark. We have over 400 job titles which we capture data against.
A. Yes, all that and more at the touch of a button with immediate export to excel, PowerPoint, adobe and other software as required.
A. Yes, via seasoned procurement and marketing professionals