AGENCY PARTNERS AND TECHNOLOGY
Great clients get great agencies
“Our combined brand and agency background gives us a unique perspective on agency ecosystems. We know first hand the importance of strong agency relationships.
Flock can help you to design the right agency, technology and data ecosystem to develop the best work, efficiently.
We can fix broken partner relationships and drive performance. We always see a pitch as the last resort and we’ll work with you to understand and fix challenges within your agency relationships.
If a pitch is the right option for you, we’ll help you cherry pick the best agencies and vendors that meet your requirements. We have run hundreds of successful media, creative, production, PR, CRM, Design technology and data appraisals, and pitches.
Ultimately, we ensure you get the best value from your investment in your agency, insight, data, and technology external partner resources.”
Katie Elsey, Regional Lead
Agency ecosystems
Flock develops and identifies new agency ecosystems, resizing and reshaping agency rosters to match the ever-changing needs of brands and consumers.
Lots of advertisers have too many agencies, of the wrong sort, doing the wrong work, with often mixed results, with the existing ecosystem usually very inefficient. We optimise the value that advertisers receive from their investment in agencies by designing a future-facing and consumer-led agency ecosystem. We’ll work with you to change your agency rosters, making them more effective, efficient and ultimately delivering better work.
We always start with the consumer, the brands, and the future in mind.
Agency relationship optimisation
At Flock, we believe lasting agency relationships can build great value for an advertiser, but sometimes, a great advertiser-agency relationship breaks down, or the work that the agency delivers isn’t what both sides had hoped for. We think fixing agency relationships is more effective and more efficient than changing agencies. We think it’s better to ‘repair and reboot’ than ‘replace’.
If your agency performance has faltered, we run ‘Get Fit’ programmes to intervene and achieve rapidly improved performance.
If you’re looking for a fair, transparent 360 appraisal, our Flock Agency Appraisal Tool is easy to use, automated and allows you to benchmark against your peers.
Agency search and pitch facilitation
We offer an end-to-end process for selecting world class agencies, running pitches, evaluation/scoring, providing marketing team support, discussing industry best practice, scoping, selection, ensuring smooth transition and running measurements.
Pitches are a last resort— we always try and help advertisers and their agencies work successfully together but sometimes, advertisers need an agency change and running a great pitch can select the right agency partner, with the best commercial terms, and set the new agency partner up for greatness.
Flock run pitches are different from those run by advertisers or old-school ‘pitch doctors’, because we treat each pitch as unique whilst using tried and trusted Intellectual property.
We are proud to have signed up to the Pitch Positive Pledge initiated by IPA and ISBA which aims to improve mental health, cause less wastage and reduce costs in pitching.
Agency scoping and benchmarking
The Flock Agency Scoping Tool transforms agency scoping and fee analysis from a non-transparent, labour-intensive, inaccurate spreadsheet-based chore into a simple, high-value task that improves the value advertisers receive from their agency fees. It can be used as a central place to secure and manage your end-to-end scope process from consistent SOWs through to commercial analysis.
It can also be used to compare your current agency fees against our Flock Industry Benchmark. You, Flock or your agency(s) simply enter their fees and the tool does the rest. It benchmarks their submission against over $1.8 billion of live negotiated fees. Inside the tool you can benchmark direct labour costs, overheads, mark-up, bonus/malus and over 400 job titles. You can even compare staff mix by seniority, and discipline by geography & scope. At the end, you receive a detailed report itemizing optimization opportunities
Marketing technology data and selection
We’ll support you in the identifying a set of appropriate technology vendors. We’ll then work with you to make a rational selection of a vendor and we’ll support you in the negotiation process, to deliver business and functional requirements.
Simply put, at Flock, we know how to buy marketing technology and data. We can help you set out a great process to choose the best vendors, run tests and tenders, conceive commercial processes and get the technology installed.
We’ve helped our clients buy digital asset management, workflow, programmatic, dynamic content optimisation, consent, web and app build services, CRM and many other technology and data sets across the world. We take each client and technology and apply proven agile procurement approaches to secure the best marketing technology and data at the best commercial terms, all the while ensuring a smooth transition.
What our clients think about working with us
Your bespoke solution
Not sure where to start, or how to optimise and improve agency performance? Get in touch below to discuss how we can tailor our services to create a bespoke solution for you.
Get in touch to book a meeting with one of our experts today