FLOCK AGENCY APPRAISAL TOOL

We developed the Flock Agency Appraisal Tool to help clients and agencies build better relationships, improve return on investment and deliver stronger outputs

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The Flock Agency Appraisal Tool is a simple, automated agency evaluation that provides a platform for the delivery of 360° feedback.

The provision of fair, transparent feedback alongside the implementation of robust action plans is proven to drive performance on both client and agency teams resulting in better return on investment and ultimately better work.

Our best in class approach helps to build better relationships between clients and agencies, improve performance and deliver better return on investment.

Are you ready to unlock the true potential of your client/agency relationship?

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What can I use the tool for?

The Flock Agency Appraisal Tool is very versatile and helps CMOs and senior marketing and procurement teams with many aspects of marketing transformation, but here are the main three:

Performance review

Putting in place regular agency evaluations is an essential way to drive performance across successful, stable teams. Our Agency Appraisal Tool can be used to provide an ongoing 360° assessment of your relationships, allowing you to not only understand the relationship fully, but also how you are performing against industry benchmarks. The results are fed into a bespoke dashboard, key insights and findings are then delivered by our consultants in a consolidated report. With the support of our agency management experts, collaborative action plans are then created to drive sustainable change.

Get fit programmes

Unfortunately, not all client/agency relationships are healthy ones. Our Appraisal tool can also be used for ‘Get Fit Programs’ to help focus struggling groups get their partnership back on track. Our approach is designed to understand what is working and what is not against existing ways of working or gaps in a future operating model using focused surveys and reporting. The readout delivered by our consultant team is used to manage mutual accountability, with a focus on quick wins using 30, 60 and 90-day check-ins to embed swift, impactful resolutions to identified issues.

Ecosystem design

If you’re looking to redefine your agency ecosystem in line with your future goals and strategy, then our Appraisal Tool can be used to understand the performance of multiple agencies in your current ecosystem. Findings will help to determine which are underperforming and where best practices could be scaled. The readout provides evidence for making key decisions about the ecosystem set-up.

Why use our tool?

Many of our world leading clients have used the Flock Agency Appraisal Tool to improve the trust and transparency in their partnerships, to deliver better ways of working and outputs.

175

Appraisals conducted to date

18%

Average performance in scores

40%

Improvement in some underperforming agency scores

What our clients think

“The Flock Agency Appraisal tool has really improved our relationship with our agency. It has helped us to determine and address what is holding us back from delivering great work.”

“We used to manage our agency assessments internally, but we found people just weren’t being open and honest. The Flock Agency Appraisal Tool has helped to embed trust and transparency across our teams.”

“We have so many markets and so many agencies, it would take me months to conduct our yearly appraisals by myself. The tool gives me everything I need in a quick and easy way.”

“The reports are really good and give me all the detail I need, but I also find the dashboards really useful for the day-to-day conversations I’m having with my agency lead.”

“The benchmark information is very insightful. It’s helped me to understand in a lot more detail why there is so much variation in results across my ecosystem.”

“The action planning sessions Flock facilitated for us were brilliant. It really helped to mobilise both teams. We were very inspired afterwards, the actions we agreed on have already made such a big difference.”

Q&As

Q. Can I use the Flock Agency Appraisal Tool for all types of agencies?

A. Yes, we have discipline specific questions and our benchmarks are made up of results from all types of agencies

Q. What elements are included in the Flock Agency Appraisal Tool benchmarks? Are they global?

A. We are able to benchmark your agency performance by discipline, sector, location and appraisal wave

Q. Will my agency share the cost of the appraisal with me?

A. We work with many partnerships who are invested in their relationship and so share the costs 50:50

Q.Does the Flock Agency Appraisal Tool provide analysis by market, region and seniority?

A. Yes

Q. Am I able to use the Agency Appraisal Tool dashboards as part of my agency management approach?

A. Yes, our dashboards are updated in real time and a useful tool in ongoing management with invaluable qualitative and quantitative insights.

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