AGENCY SCOPING TOOL

We developed the Flock Agency Scoping Tool to allow you to maximise and optimise the investment you make in agency fees.​

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Our market leading Agency Scoping Tool kills the pain of excel by helping create great scopes of work, publishes them to agencies, receives agency responses, benchmarks them and manages the whole process end to end, securely, and at the touch of a button.

Our tool can be used for pitch negotiations, benchmarking agency fees and managing scopes of work across an agency ecosystem.

 

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What can I use the tool for?

The Flock Agency Scoping Tool is very versatile and helps with many aspects of Marketing Transformation, but here are the main three:

 

Agency Scope Management

The tool can be used for the control of your end-to-end scope process and commercial analysis and allows you manage detailed, consistent scopes in a secure environment. By issuing scopes to your roster you are able to benchmark their submissions against over $2 billion of live negotiated fees. Inside the tool you can benchmark direct labour costs, overheads, mark-up, bonus/malus, assets and over 400 job titles. You can even compare staff mix by seniority, and discipline by geography and scope.  

Agency Fee Benchmarking

The tool can be used to compare your current agency fees against our Flock Industry Benchmark during an agency pitch process. You, Flock or your agency(s) simply enter their fees and the tool does the rest. It benchmarks their submission against over $2 billion of live negotiated fees. Inside the tool you can benchmark direct labour costs, overheads, mark-up, bonus/malus, assets and over 400 job titles. You can even compare staff mix by seniority, and discipline by geography & scope. At the end, you receive a detailed report itemizing optimization opportunities.​

Pitch Fee Negotiations

The tool can be used to compare agency fee proposals during the pitch process. Agencies can respond direct to your scope of work via the tool, allowing you to compare side-by-side, and against our industry benchmarks.

Why use our tool?

Many of our world-leading clients have used the flock agency scoping tool to improve the value they receive from their investment in agency fees.

 

30%

Fee savings for the same team and scope

100%

Fee Transparency

35%

Improvement in value over the course of a pitch

30%

Time savings on automated procurement

30%

More senior team at no additional cost

What are my access options?

 

 

1. Managed by you

The tool can be independently managed by marketers and procurement teams. We provide training materials, videos and onboarding, allowing you to embed the tool into your internal processes.

2. Managed by Flock

If you choose to have us manage the scoping tool on your behalf, a dedicated Flock project team will manage the end-to-end process, from tool set-up to fee analysis, allowing you to benefit from expert consultancy along the way.

What our clients think

“Using the Flock Scoping Tool saved a tonne of time, by automating data that would normally take me hours to pull together.”​
“The process of using the tool encouraged us all to up our game in the quality of our scoping and ensured efficiency with our global scoping.”​
“The tool helped us unlock the transparency we desperately needed our agency to give us, but we were struggling to get.”​
“Yes we saved a lot of dollars and easily paid for the tool, but importantly we were able to utilise those savings and reinvest it into marketing.”​
“Honestly, I’ve been using old rate cards in excel for some time, so it was great to be able to use live negotiated rates.​”
“Being able to filter in the dashboard allows me to quickly get the info I need, and it certainly beats me battling inaccurate excel sheets.”

Q&As

Q. Can I use the Flock Scoping Tool for all agencies?
A. Yes, the tool is designed to work on all types of agencies
Q. Does the Flock Scoping Tool work globally?
A. Yes, it manages all markets and the tool is designed to work with local currencies and foreign exchange
Can the Flock Scoping Tool work with day rates, hourly rates, overheads, separate profit margins and bonus schemes?
A. Yes, absolutely
Q. Does the Flock Scoping Tool also capture tech, data, production and other pass-through costs?
oes the Flock Scoping Tool also capture tech, data, production and other pass-through costs?
Q. Does the Flock Scoping Tool have the ability to benchmark agency rates, overheads, margins and bonus?

A. Yes, where there is a statistically robust benchmark. We have over 400 job titles which we capture data against.

Q. Does the Flock scoping tool provide analysis by brand, by market, by scope, by job function, by job discipline, by seniority.
A. Yes, all that and more at the touch of a button with immediate export to excel, PowerPoint, adobe and other software as required.
Q. Can the tool provide analysis by asset / output
A. Yes, all that and more at the touch of a button with immediate export to excel, PowerPoint, adobe and other software as required.
Q .Can I manage the tool myself?

A. Yes, we have a ‘self-serve’ option where you manage and run the tool yourself, or you can choose to have a dedicated Flock team run the tool for you.

Q. Does the Flock Scoping Tool have full support?

A. Yes, via seasoned procurement and marketing professionals

Ready to see the tool in action?
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