ABOUT US

Flock is an independent and impartial marketing consultancy committed to reimagining and reengineering the future of the marketing operating model.

Our proprietary technology and data power our consultants giving you marketing ecosystem solutions that propel your marketing to peak performance.

We fly high and dig deep – looking at marketing holistically across its people, processes, agency partners and procurement to craft your future fit marketing ecosystem.

We’ve walked in your shoes. We are marketers that consult, not consultants that are trying to learn marketing.

We are Flock.
Leading Marketing Change

Flock is a community

We work with a consistency of spirit that underpins everything we do and how we do it. This defines our culture; represented through our values and personality.

Independent

“We are not influenced or controlled by others in matters of opinion, conduct or the recommendations we provide.”

Innovative

“We are not different for different’ s sake but focused on new and original thinking that leads to better solutions.”

Inspiring Change

“We are catalysts for change, we enthuse through providing new and creative ideas and our passion for our work.”

Integrity

“We are fair, honest and have strong moral principles – that aren’t up for debate”

Caring

“We demonstrate kindness and concern for others.”

Collaborative

“We work together, in partnership, to achieve better outcomes that could be delivered as individuals.”

Pragmatic

“We deal with things sensibly and realistically; based on practical rather than theoretical considerations.”

Curious

“We’re genuinely interested in learning about why things happen.”

The Bionic Consultancy

We have embraced the future with our innovative approach to bionic consultancy. Partnering with Microsoft, our entire team is proficient in leveraging AI to enhance our services. Our proprietary AI model, Starling, operates within a secure, private environment, ensuring the utmost protection for client data. We have developed deep expertise across 13 AI use cases, with more on the horizon. AI is seamlessly integrated into our Agency Appraisal, Skills Assessment, and Scoping Tools, with an agency briefing tool currently in development. Our philosophy is simple: AI is used to improve the quality and efficiency of our work, never to replace the invaluable human insight and experience. Every AI-driven output is meticulously verified by our expert consultants, ensuring the highest standards of excellence for our clients.

Our story

People sometimes ask why we are called Flock.

We are a named after a murmuration of Starlings, symbolizing the work we do and how we do it.

The beautifully orchestrated dynamic flock represents the marketing that we believe our clients need, and we aim to help them build.

We work best together, as a team, so we use the practice and rules of a flock as an inspiration. We lift and support each other, bring our own specific experiences to the table, share feedback with another and fly together without ever colliding.

Just like a flock, we have a shared purpose and understand the importance of being one team.

Our people

In name and practice, we are Flock – a seamless, agile collective drawing from subject matter experts across disciplines and geographies. We are a team of 60+ full time and freelance Flockers.

meet the team

Our locations

We operate globally for many of the world’s most marketing intensive advertisers. We operate from three regional hub offices, across 44 countries. Flock works globally using common tools, systems and Intellectual Property. For Global clients we are set up to “chase the sun” and work using global resources to offer a near 24 hour working day.