For many marketers the use of influencers and creators has become a key part of their marketing mix, with some sources suggesting that the influencer economy may reach $43.9 billion in 2026.
It’s not news that many agencies make a lot of money from media planning and buying to most marketers. It’s been in the open for decades. It’s widely reported they make more money from non-client income derived from client media spend than from the fees they charge. But how can clients avoid the dreaded ‘triple dip’?
There is no shortage of topics for major advertising media directors to look at this year. From inflation, talent acquisition, the metaverse, NFTs, and media diversity, to new brand safety.
The last year has meant big changes in terms of what marketing teams have been creating and how marketing teams work together. Using over 40,000 points of data from our.
One of the big trends amongst advertisers continues to be “in-housing” – the process of bringing in-house some functions or skills previously managed by out-sourced suppliers; predominantly agencies. The recent WFA study reported the.
After a bumpy 2020, hand on heart, how healthily would you say your media is functioning right now? With so many scrambling to find new efficiencies, new ways of working,.
At Flock, we know one of the challenging topics for marketers is the how to get the right Working/Non-Working Marketing mix. What elements do you need to consider to get.