Flock and Screendragon recently hosted a roundtable on Marketing Automation and AI for leading brands from pharma, travel, financial services, CPG, entertainment, and beverages. The event was held in the opulent surroundings of the private dining room Fortnum & Mason.
Creator marketing has become one of the most significant structural shifts in modern marketing.
What began as an experimental channel built around a relatively small number of influencers has evolved into a highly complex commercial ecosystem involving agencies, platforms, production partners, media amplification, affiliate infrastructure, analytics tools, and increasingly vast creator networks.
For every marketing department, it is essential that they have a marketing operating model that is tailored to the specific business objectives. The right operating model will enable content to.