In an industry that thrives on continuous transformation, advertisers and agencies are currently grappling with the accelerated adoption of AI, agency consolidations, an increasingly blended workforce, and shifting compensation models to name a few.
At our recent Becoming a Client of Choice webinar, senior leaders from brand and agency sides came together to discuss one crucial question: what does it take for marketers to become a “client of choice”, and be the clients agencies fight to work with?
At our recent Becoming a Client of Choice webinar, senior leaders from brand and agency sides came together to discuss one crucial question: what does it take for marketers to become a “client of choice”, and be the clients agencies fight to work with?
In a media landscape that moves faster every year, the media KPIs that defined “success” even two years ago now often feel misleading. Or worse, counter-productive. At Flock, through numerous Media Health Check programmes, we’ve witnessed a clear shift: from vanity metrics to business relevant metrics; from volume to value; from reporting to insight.
Read on as we dive deeper into the trends that are defining the new era of media metrics. What’s changing, why it matters, and what this means for both clients and agencies.
Every marketer wants more from their agency. More in the way of sharper thinking, bolder ideas, faster turnarounds, and stronger consistency. And when they don’t get it, the default response is predictable: tighten the scope, renegotiate the fee, rethink the agency altogether.
But here’s the real secret: the biggest unlock isn’t in the scope. It’s not in the fee. And it’s not in the pitch.
It’s in the behaviour of the client.
Any marketing leader will understand that a well-defined marketing strategy plays a big part in business growth and sales. The impact of your marketing output can drive and enhance your.