5 Urgent Priorities for Media Directors
There is no shortage of topics for major advertising media directors to look at this year. From inflation, talent acquisition, the metaverse, NFTs, and media diversity, to new brand safety topics, sustainability, privacy, the shift to a cookie-less world, geopolitics impact, and advertising legislation e.g., High in Fat Sugar or Salt (HFSS). The list could…
Read MoreHow To Win At Working and Non-Working Media
Here at Flock we’re amazed by the hundreds of you requesting more information about working vs non-working media and marketing definitions and investments. It seems to be the topic on a lot of your minds! So we thought we’d provide a definitive outline, on top of our working/non-working marketing outline and guides right here Clarifying it: In simple terms, “non-working media” is the portion…
Read MoreOur Learnings So Far For Covid Black Friday & Cyber Monday 2020
It is no surprise to anyone that Covid-19 has dramatically impacted retailers. British department store group Debenhams will appoint an administrator, with 22,000 jobs at risk across its shuttered 142 stores. US department store Neiman Marcus is also reported to be stepping up preparations to seek bankruptcy protection and in Germany Galeria Karstadt Kaufhof, Germany’s biggest department…
Read MoreCleaning Up Social Media, A Time For Action
Based on the recent social media boycotts, the World Federation of Advertisers conducted a poll in which members were asked what their organisation’s position on advertising spend is, if the platforms do not adapt their policies on hate speech. While momentum is gaining on the list of brands pausing their social media activities, to include…
Read MoreFlock’s Top Tips for Marketing Operations
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…
Read MoreFOCUS, SIMPLIFY & DELIVER BRILLIANT BASICS – How to maximise media investments in the current climate.
As the advertising industry, like so many others, is challenged during these unprecedented times, now more than ever is the time to simplify, remove complexity and focus on brand purpose, humanity and delivering brilliant media and marketing basics.
Read MoreFlock Media 2020 Forum; what you should be focusing on in 2020
Our Flock Media 2020 Forum was held last Thursday at CNBC’s news studio, where we were delighted to host 30+ senior leaders in media, procurement and marketing from high profile, global brands. We launched the forum with highlights from the World Economic Forum presented by CNBC news anchor Joumanna Bercetche, senior correspondent Arjun Kharpal, producer…
Read MoreMedia Transformation vs Media Change
Many advertisers want to exploit “mass personalisation” where they use data, technology and talent to personalise their communication to individuals on a large scale. Many look to their agencies to achieve this, sometimes running a pitch to try and achieve the desired result. Others, hastily embark on an in-housing exercise. These approaches rarely work, often…
Read MoreProgrammatic Media, The Law, and Marketing Transformation
Simon Francis, CEO of Flock, was invited by Lewis Silkin to speak at the “Programmatically Speak Too” event at their offices recently. The other panellists were James Evans, Assistant General Counsel at Verizon Media, and Jo Holdaway, Chief Data Officer at ESI Media and current Chair of the AOP, and the panel was chaired by…
Read MoreThe WFA Media Charter – Advertisers Rise Up and Be Brave!
Written by John Partridge & Oliver Orchard The WFA recently published a Global Media Charter covering 8 principles for partnership. It is a bringing together of those areas most dear to the hearts of digital advertisers; the areas that they feel are currently the most under-serviced. The work the WFA have put into this initiative…
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