Creating A Bespoke Creative Agency Resource
Marketing Transformation Challenge: Reduce the duplication of agency resource across McDonald’s U.S. Marketing Communications and align with a more integrated and digital first model. The Solution: To create a bespoke agency specifically built to serve McDonald’s needs, constructed by one of McDonald’s agency holding company group partners – Omnicom, Publicis, and WPP Facilitated 3 alignment…
Read MoreInternational Women’s Day: Be Bold
March 8th marks International Women’s Day with the theme being #BreaktheBias. We are all responsible for our thoughts and actions, and consciously and collectively we can break the bias in our communities, workplaces, schools, colleges, and universities, calling out gender bias whenever we see it. Equally, United Nations held “gender equality today for a sustainable…
Read MoreThe Importance of Authentic Representation
As we begin to celebrate US Black History Month and LGBT history month, now is a perfect time to reflect upon and reiterate the vital topics of conversation we started in our guides on authentic representation. In recent years there has been a firm shift to understand the importance of representing marginalised groups, whether that’s…
Read MoreChoosing the Right Influencer Marketing Agency for You
Promoting your business is becoming more challenging by the day. As a result, typical advertising strategies are ineffective. One thing is undeniable, to advertise your brand, you must think beyond the box. One of the most effective strategies to contact your target audience and achieve greater visibility is through influencer marketing. This series will cover…
Read MoreAdvice for Growing Businesses this Thanksgiving
Thanksgiving is a holiday to celebrate gratitude and focus on the good that we have in our lives. A time to take a moment from the hustle and bustle of our busy schedules and reflect. We are so thankful for our Flock family, amazing clients, our continued business and the list goes on. Looking back to when we started eight years ago, we were the small kids on the block, or if you asked…
Read MoreBlack History Month: A Flock Summary
This Black History Month at Flock we wanted to join in with the theme of a “Festival of Celebration” and shine a light on the achievements of past and present influential black people within the community. Whilst we wanted to keep a positive stance for the month, we also wanted to highlight struggles still experienced…
Read More10 Recommendations For a New Olympic Sponsors Marketing Manual
The Olympics are – finally – here. As this is perhaps the most different of all Olympics, it is worth reflecting on how recent events have informed and continue to inform a new “manual” for scaled event sponsorships. Covid of course has changed just about everything for the event, the athletes, the spectators and Olympic…
Read MoreAre You Marketing Fit for 2021? Take Our Test And Find Out
2020 hit marketers hard, and according to the recent survey of our readers, many are concerned about their marketing fitness for 2021. Never fear! For a limited time Flock is offering a full “Marketing Fitness Check” to ensure 2021 is on track. Complete our confidential diagnostic test to understand your level Marketing Fitness, and we’ll…
Read MoreIs Next Year’s Marketing Keeping You Awake At Night?
This month at Flock we’ve been taking the temperature of what’s in store for next year for our clients. After a very turbulent 2020, there’s been immediate demand for us to help with areas that will deliver efficiencies quickly. This has been in many areas but includes effective media and production spend, renegotiating agency fees,…
Read MoreRESETTING CREATIVE PRODUCTION DURING COVID – SOLUTIONS & RESPONSES
COVID-19 has presented brands with severe content production challenges. Many brands have had to contend with a reduction in production budgets, cancelled shoots and limited or no access at all to studios, crew and talent. Flock through speaking to our clients and research have distilled some of the main ways advertisers are responding and finding…
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