Can advertising be brand damaging?
It is harder and harder to avoid advertising. Advertising is everywhere, and in everybody’s faces; in our hands on our mobiles phones, on our social media news streams, online and.
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80% of the World’s biggest advertisers face integrated marketing challenges
In the recent research by the WFA 80% of advertisers surveyed said they had challenges with integrated marketing. This corroborates our own research from 2012 (see our homepage download here for full.
Running a (Marketing) Marathon in just 5 Easy Steps
The road to truly integrated marketing can be daunting. It can seem like you are toeing the start line of a marathon. So, with the London Marathon coming up we.
Unicorns and the Benefits of Marketing Integration
I have never seen a Unicorn. No-one I know has ever seen a Unicorn. Well, no-one except my daughter Poppy who had one at the end of the garden for.
Impeccable Integration, Learning Lessons From Luxury Hotels
In luxury hospitality every detail is beautifully looked after, from the person who opens the door of your taxi, the person who greets you when entering the hotel, the receptionist.
Start with the answer, should we do media deals backwards?
Generally speaking media has become a commodity, traded predominantly on price. We know this is a sweeping generalisation, but we feel it to be broadly true. Everyone knows that media.
96Million Reasons To Fix Your Agency Ecosystem
This weeks Euromillions lottery rollover jackpot is an estimated £96million. That is a big prize. We sat and had a coffee with a Global Marketing Director last week. The company is.
David Bowie and The Magic of Marketing Integration
When an integrated marketing campaign works and is deemed effective, often people rightly talk about the creativity; the magic. However, it is really clear, and increasingly so in this fragmented.
Do Procurement and Finance People Know Anything about the Marketing Ecosystem?
The honest answer is ”probably not”. Most people are critical and sceptical about things they do not understand and people in business are no different; Production think that Sales ought.
A Question of Media Value
A question of media value Here is a question: If I gave you 1,000,000 YouTube/social media video plays, 100,000 qualified names for your e-CRM databases, 50,000 followers and friends on.
Sauerkraut, Languages and Marketing Integration
Sauerkraut, Languages and Marketing Integration. What are the odds of being born into a trilingual home? Mother from one country, Father from another country, and all of us living in.
Nike, Gold, And Possibly The Best Brief An Agency Has Ever Received
We had just won the Nike account across Europe. It is fair to say that the Nike UK client, the fabulously named Jack Gold, had not much wanted to participate.