International Women’s Day 2016 – Marketing and Integration
HUMANS HAVE PUT A CAR ON MARS; HOW HARD CAN IT BE TO GET WOMEN ON BOARDS? A couple of years ago for International Women’s Day we wrote this article looking at which of the.
Our Thinking
Media Pitch and Media Consolidation Timing and Management
Is there a ‘right time’ to pitch your media? Over the past year there have been some pretty big media pitches and media consolidations announced – Vodafone, Heinz, Microsoft and.
Planning Integrated Marketing Structures and Resources for the Future
Most clients of course want enhanced marketing effectiveness and marketing efficiency, but many do not know how to move from what they have, to more effective and efficient structures. They.
Why is Marketing Integration So Difficult for Retailers?
Looking back through all the blogs that we at Flock have written and all the videos on our channel, I was really interested to see that of all the examples.
The Client Agency Relationship – Making Integrated Marketing Love Blossom
The quality of the relationship between marketing and procurement clients and their agencies, determines the quality of the work the clients will receive. But it is not only down to.
Marketing Integration is as easy as ABCD
At Flock we always try to use integration insight from outside the world of marketing to improve our marketing integration product, and help integrated marketers and marketing procurement professionals. Previously.
Six Integrated Marketing Presents from the Marketing Integration Company
This article celebrates our first birthday. A year ago, on 17th January 2013, we launched “Flock. The Marketing Integration Company”. Our mission was, and is, to make marketing better. We.
Dixons agency pitch resolves in new appointment
In September 2013 it was revealed that Dixons Retail plc had decided to review their UK, lead advertising communications agency and had called a pitch. As one of the largest.
Smart Technology, Smart Marketing Integration?
This past January CES was back and smarter than ever. Making the headlines this year was a ‘smart doll called Mother’ which is as the names states, is a digital replacement for.
Five Marketing Integration New Year Resolutions
In many cultures around the world the New Year is marked by people making “New Year’s Resolutions”; promises to themselves to help them improve, and achieve their goals. We thought.
Flock’s Integrated Pitches delight Marketing, Procurement and Agencies
To drive marketing integration it is sometimes necessary to press “restart” on an agency relationship or to find a new agency resource. A pitch is an imperfect process but they.
Diageo World Class 2013
Flock is thrilled to have helped Diageo bring together the Diageo World Class 2013 campaign. Whilst the details of our involvement are confidential we are delighted to show you some.