Creative Integration
We normally write about how to develop great integrated creative ideas, how to produce them, how to get the benefits of seamless executional integration, and how to measure and compare.
Our Thinking
The Odd One Out – A Lack of Marketing Integration Will Mess with Your Brand Coherence – Are you Guilty?
Any half decent marketer will tell you that brand coherence is important, yet we see brands delivering disjointed marketing campaigns and contradicting communications all the time, with confusing messages, inconsistent.
Integrating Marketing Procurement
Lisa was a good marketing procurement director. She worked with marketing to get a good specification of work, she set strong but achievable KPIs that were well benchmarked, she ran good processes, she.
Big Creative Integrated Marketing Ideas – Flock Forum
Flock Forums are exclusive invitation-only events comprising integrated marketing’s finest brains, brought together to discuss a marketing integration issue. On 15th May the Flock Forum met at the opulent Bloomsbury.
FIFA World Cup Marketing Integration
In case you had not noticed the Football FIFA World Cup is upon us again. For the World Cup football tournament winners, more fame and fortune than can be imagined.
Emarketeers launches Integrated Marketing course – powered by Flock Associates
The best marketing campaigns are built around one organising idea, aiming to optimise every channel, connect those channels, and make content go further. This practise is better known as integration,.
Integrated Digital Marketing – The Emarketeers iSkills Survey
At Flock we love an integrated marketing fact or two… Here is our synopsis of a very handy piece of research by Emarketeers – the full version available here. Emarketeers.
Flock Associates is recognised by the Irish Institute of Advertising Practitioners as an accredited Pitch Consultant.
Flock Associates is proud to have been recognised this morning by the Institute of Advertising Practitioners in Ireland (IAPI). The IAPI along with the AAI makes sure that not everybody.
World Federation of Advertisers – Integrated Marketing Questions
The World Federation of Advertisers meets this week in Australia. The conference will bring together the finest corporate marketing brains debating the biggest issues and opportunities facing advertisers. To help fuel.
Flock Marketing Integration Workshops
Flock Marketing Integration Workshops can have different purposes, but all drive alignment and integration: You can use our workshops to kick-off a new campaign; to co-create a Big Idea, to.
Flock Launches Integrated Marketing Survey
Press Release – March 19th, 2014 Flock Associates – The Marketing Integration Company launches today the Flock Integrated Marketing Survey The Flock Integrated Marketing Survey gives a company an immediate.
Anthology launches with marketing integration from Flock Associates
Anthology – a large scale residential London property development company, backed by Oaktree’s European Principal Fund, launched today. Anthology is an exciting new brand in London residential property development led.