A smarter way to optimize fees, maximize performance, and drive measurable value from agency partnerships.
We are proud to announce the launch of Optima, a secure, end-to-end SaaS platform designed to redefine how brands manage, benchmark, and optimize their agency relationships. Optima brings together and integrates our scoping, benchmarking and agency appraisal offering.
Built to bring greater transparency, control, and performance to agency management, Optima centralizes the entire process in one powerful platform. Whether used as a self-serve solution or supported by a dedicated account team, Optima enables organizations to take full command of their agency ecosystem.
With Optima, brands can:
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Manage their scope library with access to hundreds of best-in-class scopes
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Publish, negotiate, approve, and amend scopes seamlessly with agency partners
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Benchmark and reconcile agency fees against $2.7B in live, negotiated rate data
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Compare agency pitch submissions with real-time automated insights
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Identify negotiation opportunities to drive maximum commercial value
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Optimize agency performance, delivering up to 20% improvement in output quality
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Save up to 30% on agency fees through real-time benchmarking
Optima combines data intelligence with practical workflow tools, empowering marketing and procurement teams to make faster, more informed decisions while strengthening agency relationships.
“Optima represents a major step forward in how brands manage and unlock value from their agencies,” said Simon Francis, CEO and Founder. “By combining live benchmarking data, intelligent automation, and performance optimization in one secure platform, we’re giving organizations the tools to drive greater efficiency, transparency, and measurable impact across their agency investments.”
With billions in live rate data and a future-facing approach to agency appraisal, Optima is built not just to manage agency relationships, but to elevate them.
Ready to see Optima in action?
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