Evolving Measurement in Media and Marketing
It seems we are once again at a pivotal point in marketing history – as digital and performance marketing has matured, the days of ‘easy gains’ are long gone. The.
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Transparency, a few years post-ANA
Back in 2016, the media and marketing industry was shaken by a ‘bombshell’ report on transparency that was published by K2 Intelligence, on behalf of the ANA. The report brought.
The Good, The Bad & The Ugly of In-housing
With so much noise in the marketing-sphere regarding in-housing vs. outsourcing, it can be difficult to make an informed decision that is right for your business. Whether it be due.
How do you evaluate an agency?
Appraisals are sometimes dreaded by marketers and their agencies. They can find it painful, arduous, and tense, but it doesn’t need to be that way. The provision of transparent, evidence-based.
Cannes Highlights: Creativity 2.0 and Strong Partnerships
In the dynamic realm of marketing, a fresh creativity model has emerged, blending innovative work methods, data-driven insights, creativity, and advanced technology. We call this Creativity 2.0. This powerful fusion.
Cannes Lions and the Era of Creativity 2.0
Unleasing New Skills and Approaches For Maximum Impact We have been fascinated by this new style of creativity, which has emerged as a powerful fusion of innovative working methods, data-driven.
How Strong Agency Partnerships Can Drive Performance
Any marketing leader will understand that a well-defined marketing strategy plays a big part in business growth and sales. The impact of your marketing output can drive and enhance your.
The Secret to Using AI in Marketing
Artificial Intelligence is fast becoming a topic of conversation and a reality. No more is it a far-distant eventuality or a fantasy movie plot about robots. AI offers many opportunities.
Why marketing People & Skills is more important in 2023?
The marketing landscape is forever evolving and changing. Often, brands are playing catch up to get the right capabilities and skills in place. There’s no denying that we have work.
Flock Marketing Operations Roundtable
On the 17th November Flock had the pleasure of hosting Marketers from the consulting, automotive and FMCG sector at our round table lunch in Covent Garden We spend most of.
Top 5 Takeaways from ProcureCon Marketing US 2022
Flock Associates had the opportunity to sponsor and attend ProcureCon US Marketing 2022 this month at Palm Springs. For those not familiar with ProcureCon Marketing US it is a conference.
Black History Month at Flock
We have come to the end Black History Month, a time to celebrate black excellence and remember the struggles that the community have faced. Last year at Flock we spent the month focusing.