Top 8 Marketing Procurement Trends
Many marketing procurement teams are extremely busy right now, closing out programs for this year, and planning initiatives for next. There is a fair amount to think about and consider..
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Sustainability In Marketing: The Framework
Flock were delighted to recently release our Marketing Sustainability Whitepaper, “The Sustainable Marketer”. After careful research the paper includes three important frameworks to help marketing organisztions build a Marketing Sustainability Strategy.
Who Are The Best Agency Search Consultants?
There are many people and firms in the market claiming to be “Agency Search Consultants” or “Pitch Consultants”; experts who can help an advertiser find the best agency for their.
The Five Hottest Trends In Creative Operations
Creative Operations is an area that is transforming at “Warp Speed”. The need for advertisers (and hence their agencies) to provide more content, faster, to more channels, in more formats,.
10 Key Questions to Help You ACT on Your Environmental Impact
With the UN last month declaring a code red for humanity due to the climate crisis, the time has well and truly come for marketers to reckon with their environmental.
Client Agency Relationships: Sharing Is Caring
Often when building an initial client-agency relationship, best practise processes and operational models are put it place, however, as the partnership grows, people change, new markets/disciplines are added, new strategic.
How Better Behaviours Can Give You The Advantage
I think its fair to say everybody has their good and bad days when it comes to the work they do. Some days everything seems to be going your way – you.
Agency Fee Benchmarking: Top Tips
Pretty much all marketing and marketing procurement teams have questions about their agencies’ fees: “Am I paying my agencies the right amount?” “Is there any efficiency to be found in.
Why Sustainability in Marketing Matters
After careful research, Flock were delighted to recently release our Marketing Sustainability Whitepaper, “The Sustainable Marketer”. The paper includes three important frameworks to help marketing organisations build a Marketing Sustainability.
Client-Agency Relationships: People at Heart
People are, and always will be, at the heart of every relationship, particularly between a client and their agencies. It is people who bring the drive, passion, talent and ‘human.
Becoming a Sustainable Marketing Company
At Flock we are committed to positive change not only for our clients, but also for the Industry and the wider world. After doing a lot of research on what.
10 Recommendations For a New Olympic Sponsors Marketing Manual
The Olympics are – finally – here. As this is perhaps the most different of all Olympics, it is worth reflecting on how recent events have informed and continue to.