When The Going Gets Tough…
We are living in very uncertain times. The new president has just been sworn in and love him or hate him, he has promised measures that will create shock waves.
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The Next Four Years of Marketing – Marketing Trans4mation
This month Flock celebrates our 4th birthday; 4 years of helping clients transform their marketing strategies, capabilities, operations and procurement. To celebrate, we’re taking a brief look back over the.
Media Buyers, Dodo’s and Predictions – I am sticking to mine
On September 16, 2013, I predicted the death of the traditional media buyer. That date was completely random, as it just happened to be the date I wrote a blog.
Snapchat: The Leader of the New School of Marketing
If you think Snapchat is only used by students sending butterfly crown selfies, then we’d forgive you, but you would be missing out on a major marketing tool. Snapchat is.
How to Win Big at Category Planning
Time to take a step back, review the previous 12 months and plan for the year ahead. The decisions made now really are the cornerstone of the Procurement year to.
Marketing Transformation at the Rugby World Cup 2015
The Rugby World Cup is finally upon us, and for the next six weeks England will be hosting teams from all over the world in their attempt to come out.
Marketing with a message to transform prejudice – Coke’s Ramadan Campaign.
Coke has done a very timely and brilliantly thought-provoking campaign for Ramadan to stop us from judging people based on appearances and beliefs. The message is that ‘labels are for.
Top Ten Marketing Transformation Trends
Every company is chasing a rapidly changing customer at a relentless pace. This means that any organisation that is serious about their marketing needs to transform their marketing fast. Here.
Customer Experience to Beat the Competition
With the CXEdge 2015 Conference planned in March, customer experience is front of mind for many retailers, and so it should be. It is the fine line between success and.
Transform your Marketing so it is fit for purpose
What does it take for a fitness brand to become a global phenomenon? This Harvard Business Review article looks at the growing success of Zumba and how its founders anticipated and.
Five Marketing Transformation New Year’s Resolutions
In many cultures around the world the New Year is marked by people making New Year’s Resolutions: promises to themselves to help them improve, and achieve their goals. We thought.
Flock and the Digital Business Academy
Flock’s Katarina Nielsen and Simon Francis were recently invited to partake in an exciting new online project. The Digital Business Academy is the world’s first government-supported online learning platform that.