As we kick off 2026, we see lots of writing about what’s changing in the year ahead, and what we all might need to do to update ourselves to stay fit and relevant. But from a marketing industry POV, what are the capabilities that are most in demand, that we need to revise, update and learn?
The silos between retailer, sales, and marketing are rapidly dissolving and retail media is the force driving that convergence. Global retail media spend is expected to exceed US$200 billion by 2027 (WARC).
Content has always been king and queen. But who creates it, and how, is now fully up for disruption. The creator economy is projected to reach US$191.6 billion in 2025 (Quick Market Pitch) and grow at 23% CAGR (Future Market Insights). There are already 404 million creator-partner opportunities available to marketers (Contentful), and the major platforms are vast conduits for reach
AI is no longer a peripheral tool, it is becoming the primary interface through which consumers live, choose, and buy.
At our recent Marketing Procurement Reloaded webinar, senior leaders across the industry examined how marketing procurement must evolve as AI and new operating models reshape the landscape.
Our panel featured Pascal Ducheix (Wella), Graham McKay (Dyson), and was moderated by Simon Francis, Co-CEO of Flock Associates.
In an industry that thrives on continuous transformation, advertisers and agencies are currently grappling with the accelerated adoption of AI, agency consolidations, an increasingly blended workforce, and shifting compensation models to name a few.
At our recent Becoming a Client of Choice webinar, senior leaders from brand and agency sides came together to discuss one crucial question: what does it take for marketers to become a “client of choice”, and be the clients agencies fight to work with?
At our recent Becoming a Client of Choice webinar, senior leaders from brand and agency sides came together to discuss one crucial question: what does it take for marketers to become a “client of choice”, and be the clients agencies fight to work with?
In a media landscape that moves faster every year, the media KPIs that defined “success” even two years ago now often feel misleading. Or worse, counter-productive. At Flock, through numerous Media Health Check programmes, we’ve witnessed a clear shift: from vanity metrics to business relevant metrics; from volume to value; from reporting to insight.
Read on as we dive deeper into the trends that are defining the new era of media metrics. What’s changing, why it matters, and what this means for both clients and agencies.
Every marketer wants more from their agency. More in the way of sharper thinking, bolder ideas, faster turnarounds, and stronger consistency. And when they don’t get it, the default response is predictable: tighten the scope, renegotiate the fee, rethink the agency altogether.
But here’s the real secret: the biggest unlock isn’t in the scope. It’s not in the fee. And it’s not in the pitch.
It’s in the behaviour of the client.
The phrase “do more with less” has evolved from corporate cliché to daily survival strategy for many CMOs. As marketing budgets decline and scrutiny from finance intensifies, agencies are responding with an increasingly familiar offer: asset-based pricing (also known as output- or deliverables-based cost structures).
Last week, we ran a media roundtable with some of the brightest minds in the industry, and the conversation revealed just how quickly the ground is shifting beneath us.