In an industry that thrives on continuous transformation, advertisers and agencies are currently grappling with the accelerated adoption of AI, agency consolidations, an increasingly blended workforce, and shifting compensation models to name a few.
At our recent Becoming a Client of Choice webinar, senior leaders from brand and agency sides came together to discuss one crucial question: what does it take for marketers to become a “client of choice”, and be the clients agencies fight to work with?
At our recent Becoming a Client of Choice webinar, senior leaders from brand and agency sides came together to discuss one crucial question: what does it take for marketers to become a “client of choice”, and be the clients agencies fight to work with?
In a media landscape that moves faster every year, the media KPIs that defined “success” even two years ago now often feel misleading. Or worse, counter-productive. At Flock, through numerous Media Health Check programmes, we’ve witnessed a clear shift: from vanity metrics to business relevant metrics; from volume to value; from reporting to insight.
Read on as we dive deeper into the trends that are defining the new era of media metrics. What’s changing, why it matters, and what this means for both clients and agencies.
Dive into the world of media with us as we unpack some insights from our recent roundtable featuring media specialists from Banking, Retail, Pharma, Automotive, FMCG, and Industry Bodies. This.
It seems we are once again at a pivotal point in marketing history – as digital and performance marketing has matured, the days of ‘easy gains’ are long gone. The.
Back in 2016, the media and marketing industry was shaken by a ‘bombshell’ report on transparency that was published by K2 Intelligence, on behalf of the ANA. The report brought.
In America, July 4th has historically been a day to commemorate the Declaration of Independence and a way to create unity amongst the people. We find that in recent years,.
There is no shortage of topics for major advertising media directors to look at this year. From inflation, talent acquisition, the metaverse, NFTs, and media diversity, to new brand safety.
Throughout the month of February, we have been celebrating the LGBT community and Black History in the US, raising awareness for them both. Even though we reach the end of.
Often when building an initial client-agency relationship, best practise processes and operational models are put it place, however, as the partnership grows, people change, new markets/disciplines are added, new strategic.
People are, and always will be, at the heart of every relationship, particularly between a client and their agencies. It is people who bring the drive, passion, talent and ‘human.