Flock Launches Optima: The Secure SaaS Platform Transforming Agency Management
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Marketing Strategy
These are the Biggest Automotive Marketing Operating Model Accelerations
Automotive marketing used to be built in a predictable way: model launches, minor changes and sales events, broad reach, dealer co‑op, a lot of linear TV, lower funnel PPC, paid social and CRM. That rhythm has broken…
No time to panic – the skills and capabilities most needed for 2026 and beyond.
As we kick off 2026, we see lots of writing about what’s changing in the year ahead, and what we all might need to do to update ourselves to stay fit and relevant. But from a marketing industry POV, what are the capabilities that are most in demand, that we need to revise, update and learn?
Connected Commerce on the main stage
The silos between retailer, sales, and marketing are rapidly dissolving and retail media is the force driving that convergence. Global retail media spend is expected to exceed US$200 billion by 2027 (WARC).
Social Media, Content Creators, Public Relations become a new content engine
Content has always been king and queen. But who creates it, and how, is now fully up for disruption. The creator economy is projected to reach US$191.6 billion in 2025 (Quick Market Pitch) and grow at 23% CAGR (Future Market Insights). There are already 404 million creator-partner opportunities available to marketers (Contentful), and the major platforms are vast conduits for reach
Generative-First Infrastructure: Marketing Built for AI
AI is no longer a peripheral tool, it is becoming the primary interface through which consumers live, choose, and buy.
Marketing Procurement Reloaded: Growth in the Age of AI. Key takeaways from our recent webinar
At our recent Marketing Procurement Reloaded webinar, senior leaders across the industry examined how marketing procurement must evolve as AI and new operating models reshape the landscape.
Our panel featured Pascal Ducheix (Wella), Graham McKay (Dyson), and was moderated by Simon Francis, Co-CEO of Flock Associates.
The One Ritual That Sets High-Performing Client–Agency Relationships Apart
In an industry that thrives on continuous transformation, advertisers and agencies are currently grappling with the accelerated adoption of AI, agency consolidations, an increasingly blended workforce, and shifting compensation models to name a few.
From AI to Authenticity: 5 Lessons Marketers Can’t Ignore from AdWeek
At our recent Becoming a Client of Choice webinar, senior leaders from brand and agency sides came together to discuss one crucial question: what does it take for marketers to become a “client of choice”, and be the clients agencies fight to work with?
How Marketers Can Unlock Better, Faster Work and Value through Stronger Partnerships
At our recent Becoming a Client of Choice webinar, senior leaders from brand and agency sides came together to discuss one crucial question: what does it take for marketers to become a “client of choice”, and be the clients agencies fight to work with?
Future Media Metrics That Matter
In a media landscape that moves faster every year, the media KPIs that defined “success” even two years ago now often feel misleading. Or worse, counter-productive. At Flock, through numerous Media Health Check programmes, we’ve witnessed a clear shift: from vanity metrics to business relevant metrics; from volume to value; from reporting to insight.
Read on as we dive deeper into the trends that are defining the new era of media metrics. What’s changing, why it matters, and what this means for both clients and agencies.
Thinking about running an agency review or going to pitch?
We all know that agency reviews or going to pitch can be a daunting process where workload increases, and risk levels can be high without the right team, templates, tools.