In an industry that thrives on continuous transformation, advertisers and agencies are currently grappling with the accelerated adoption of AI, agency consolidations, an increasingly blended workforce, and shifting compensation models to name a few.
At our recent Becoming a Client of Choice webinar, senior leaders from brand and agency sides came together to discuss one crucial question: what does it take for marketers to become a “client of choice”, and be the clients agencies fight to work with?
At our recent Becoming a Client of Choice webinar, senior leaders from brand and agency sides came together to discuss one crucial question: what does it take for marketers to become a “client of choice”, and be the clients agencies fight to work with?
In a media landscape that moves faster every year, the media KPIs that defined “success” even two years ago now often feel misleading. Or worse, counter-productive. At Flock, through numerous Media Health Check programmes, we’ve witnessed a clear shift: from vanity metrics to business relevant metrics; from volume to value; from reporting to insight.
Read on as we dive deeper into the trends that are defining the new era of media metrics. What’s changing, why it matters, and what this means for both clients and agencies.
Spotify, JPMorgan, Sonos, Meta, Microsoft, Ernst & Young. Those are just some of the companies that are experiencing reorganizations in 2023 due to layoffs. While economic uncertainty seems to be.
The marketing landscape is forever evolving and changing. Often, brands are playing catch up to get the right capabilities and skills in place. There’s no denying that we have work.
Flock are delighted to be a signatory of the IPA and ISBA jointly developed ‘Pitch Positive Pledge’. The pledge was launched earlier this year and seeks to improve the pitching process.
Following our first article, Choosing the Right Influencer Marketing Agency for You, from our Influencer Marketing series, we outlined the key components to look for in an agency that complements.
Promoting your business is becoming more challenging by the day. As a result, typical advertising strategies are ineffective. One thing is undeniable, to advertise your brand, you must think beyond.
The art to integrating marketing teams perfectly, can in many ways, be likened to card shuffling. You may ask how so let’s observe the similarities. Before a magician starts a.
Marketing Agency Appraisals are often used to drive Agency Incentive Schemes and agency performance-related pay. Although this has been the preferred way of remuneration, many agencies and clients are using.
Often when building an initial client-agency relationship, best practise processes and operational models are put it place, however, as the partnership grows, people change, new markets/disciplines are added, new strategic.