Marketing Procurement

Start with the answer, should we do media deals backwards?

Generally speaking media has become a commodity, traded predominantly on price. We know this is a sweeping generalisation, but we feel it to be broadly true. Everyone knows that media.

96Million Reasons To Fix Your Agency Ecosystem

This weeks Euromillions lottery rollover jackpot is an estimated £96million. That is a big prize. We sat and had a coffee with a Global Marketing Director last week. The company is.

Do Procurement and Finance People Know Anything about the Marketing Ecosystem?

The honest answer is ”probably not”. Most people are critical and sceptical about things they do not understand and people in business are no different; Production think that Sales ought.

A Question of Media Value

A question of media value Here is a question: If I gave you 1,000,000 YouTube/social media video plays, 100,000 qualified names for your e-CRM databases, 50,000 followers and friends on.

Nike, Gold, And Possibly The Best Brief An Agency Has Ever Received

We had just won the Nike account across Europe. It is fair to say that the Nike UK client, the fabulously named Jack Gold, had not much wanted to participate.

Why Agencies are like Jack Russell Terriers

I once worked on a large drinks account; we had had the account some time, enjoyed the client’s company, the confidence of doing good work, and a handsome fee. Our.