Flock Associates is proud to have been recognised this morning by the Institute of Advertising Practitioners in Ireland (IAPI). The IAPI along with the AAI makes sure that not everybody.
Is there a ‘right time’ to pitch your media? Over the past year there have been some pretty big media pitches and media consolidations announced – Vodafone, Heinz, Microsoft and.
The quality of the relationship between marketing and procurement clients and their agencies, determines the quality of the work the clients will receive. But it is not only down to.
In September 2013 it was revealed that Dixons Retail plc had decided to review their UK, lead advertising communications agency and had called a pitch. As one of the largest.
To drive marketing integration it is sometimes necessary to press “restart” on an agency relationship or to find a new agency resource. A pitch is an imperfect process but they.
The Automotive category spent about $3.6billion on advertising in the US across the period April-June 2013. For a full marketing spend you could comfortably double that figure. It is the.
In these days of fiscal restraint why do clients use their hard won marketing budgets to pay a consultant to help them source and select the right agency for them?.
Flock Associates Survey Reveals Industry Skepticism over Publicis Omnicom Merger And The Role Of Holding Companies In Driving Marketing Integration Flock Associates has been running a survey on its website,.
In a recent article posted on WARC (for article click here), with research data sourced from The Fournaise Marketing Group, it appears CEOs believe advertising and media agencies are too.
We recently attended an evening event at the Cambridge Judge Business School where different organisations were asked to speak to the MBA students about “effective integration”. Amongst the talks was.
Have Media Agencies lost their Cannes creativity and does it matter? Some shocking stats from Cannes this week: It was not a media agency that won the Cannes Media Grand.
The first phase of marketing procurement was to apply basic practise: NEGOTIATION. Just affecting smarter structured negotiations with marketing suppliers brought benefits to the client organisations that brought procurement alongside.