Omnicom Reveals Designated Agency for McDonald’s
Omnicom has revealed the name of its designated agency for McDonald’s US creative business. The new agency is ‘We are Unlimited’. The agency will be made up predominantly from the.
Marketing Procurement
Which Agency Model is the Best for Global Automobile Brands?
It seems a common question but the answer is probably not straight forward and each client demands a different approach. However, the latest trend is definitely to move to a.
Agency Transition For Marketers
Are you thinking of pitching your business, or are you in the middle of a pitch? If you start to think about the Transition from one agency to another do you feel.
Why Low Morale at Agencies is Also a Marketer Problem
You may have heard about the study that shows that morale at agencies is at an all-time low. Here is the leading paragraph from the study, conducted and published by.
McDonald’s Builds Agency Of The Future With Flock Associates
Last year McDonald’s USA appointed Flock to help them build a new agency ecosystem; The Agency Of The Future. Flock worked alongside McDonald’s to define what their consumers would require of.
Procurement Breakfast Headlines May 2016
Marketing Procurement Futures – Breakfast With Flock In May, Flock hosted a breakfast with Senior Procurement Directors and leaders from retail, financial services, fashion and telecommunications. We discussed some of the.
ANA / K2 Media Transparency Report – Flock Associates Point Of View
Flock Associates, the Marketing Transformation Consultancy who work with major blue chip marketers around the world, have reviewed the “Independent study of Media Transparency in the U.S. Advertising Industry” commissioned by.
How to build strong relationships between clients and media agencies
Let’s be upfront about it – the client/media agency relationship is under the microscope like never before. In some instances, trust has been completely broken down. Lately, media rebates have.
McDonald’s Corporation approaches global agency networks for creative solution
McDonald’s Corporation announced on April 25 it had started the search for a new creative agency solution and that it had invited three global agency networks to prepare proposals. Flock.
Consciously Decoupling: ‘Should I Use a Production Agency?’
The agency landscape is constantly shifting along with the requirements and demands of advertisers. There is a growing trend to ‘decouple’ production from creative agencies as production functions are going.
How to Design The Best KPIs for a High-Performing Ecosystem
Using Key Performance Indicators – KPIs – To Connect the Dots in Your Marketing Operation “The Numbers Never Lie.” Never has this adage been more relevant than in today’s marketing.
Procurement vs marketing – does it always have to be that way?
The relationship between marketing and procurement is a crucial one. But it can often be tense and sometimes organisationally divisive. So in those companies where the two departments work.