As we kick off 2026, we see lots of writing about what’s changing in the year ahead, and what we all might need to do to update ourselves to stay fit and relevant. But from a marketing industry POV, what are the capabilities that are most in demand, that we need to revise, update and learn?
The silos between retailer, sales, and marketing are rapidly dissolving and retail media is the force driving that convergence. Global retail media spend is expected to exceed US$200 billion by 2027 (WARC).
Content has always been king and queen. But who creates it, and how, is now fully up for disruption. The creator economy is projected to reach US$191.6 billion in 2025 (Quick Market Pitch) and grow at 23% CAGR (Future Market Insights). There are already 404 million creator-partner opportunities available to marketers (Contentful), and the major platforms are vast conduits for reach
AI is no longer a peripheral tool, it is becoming the primary interface through which consumers live, choose, and buy.
At our recent Marketing Procurement Reloaded webinar, senior leaders across the industry examined how marketing procurement must evolve as AI and new operating models reshape the landscape.
Our panel featured Pascal Ducheix (Wella), Graham McKay (Dyson), and was moderated by Simon Francis, Co-CEO of Flock Associates.
We all know that agency reviews or going to pitch can be a daunting process where workload increases, and risk levels can be high without the right team, templates, tools.
At Flock, as part of our work transforming advertisers’ marketing ecosystems, we do a lot of marketing procurement work sourcing marketing agencies for advertisers. From our last ten pitches we.
We recently attended ProcureCon 2023 in Tampa, Florida. It was great to get an insight into the latest developments within procurement as well as the role this plays alongside marketing..
Last week, Flock attended ProcureCon Marketing 2023 held in London. We engaged in insightful conversations with some of the world’s leading marketing procurement professionals and gathered valuable takeaways for those.
It’s that time of year when every marketing procurement professional thinks in earnest about their budgets, targets, scopes, and agency fees for the year ahead. It is time to open.
Many marketing procurement teams are extremely busy right now, closing out programs for this year, and planning initiatives for next. There is a fair amount to think about and consider..
Procurecon, Europe’s largest meeting of CPOs and senior procurement executives, is occurring this year from 28th to 29th June. It will have a selection of top brand speakers and sponsors.