A.I. Is Here To Kill Your Job (2017 Edition)
Loyal readers know that I have frequently written about “the dawn of the robots” (which is the title of a Science Fiction book by famed author Isaac Asimov). A recent.
Marketing Capabilities
Marketing AI: How Not To Make An A.R.S.E. Of It
There isn’t a single marketer, agency or tech company out there who isn’t talking about the opportunities, threats and challenges we face with the growth of artificial intelligence in our.
How to Make the Most of Your DMP
We frequently speak to Media Directors who have moved significant budget into programmatic buying. The question we get asked most is usually along the lines of “how can I truly.
Is your marketing capability agenda set up for the future?
We all know that Marketing is undergoing a revolution. But what is important is how you respond to the demands that your consumers and customers are placing on your brand..
Outsourcing versus in-house: The marketing Hokey Cokey
In or out? No, we aren’t talking about Brexit but another hot topic for CMOs. As a marketing leader, what marketing activity should you outsource and what should you bring.
Capability development in a Millennial world
How companies need to adapt their capability development approach to suit a Millennial workforce. We are all familiar with the mantra ‘our people are our most powerful asset’, but with.
Marketing Capabilities – 7 key steps to success
In a recent Marketing Capabilities study conducted for the World Federation of Advertisers by our own Maarten Albarda: 71% of leading global companies said that marketing was key to their.
Why and when to hire a marketing project manager?
Marketing projects like product launches, major new campaigns (especially global or international campaigns) or brand repositioning are now highly complicated enterprises. Often they require the seamless management and integration of.
“To app or not to app?” The case for and against developing an app for your business.
One of the headaches facing businesses today is which direction their mobile strategy should take. Whether or not a business should have a mobile strategy is no longer a question,.
Technology: transform your life, transform your marketing
Once again it is time for CES. Technology is king and the smartest innovations in the world are brought together to be admired, celebrated and lusted after. Some of the.
Marketing Technology Implementation – 5 pitfalls to avoid at all cost
In these times of hyper-competition with fewer new customers to win, Chief Marketing Officers (CMOs) are increasingly looking to customer-centricity, or wrestling to integrate channels and trying to offer more.
Marketing Capability Development: most marketers spend lots and measure zero
Flock’s Maarten Albarda, recently collaborated with the World Federation of Advertisers (WFA) on a piece of research covering the topic of building Marketing Capabilities within companies. The results were not.