In an industry that thrives on continuous transformation, advertisers and agencies are currently grappling with the accelerated adoption of AI, agency consolidations, an increasingly blended workforce, and shifting compensation models to name a few.
At our recent Becoming a Client of Choice webinar, senior leaders from brand and agency sides came together to discuss one crucial question: what does it take for marketers to become a “client of choice”, and be the clients agencies fight to work with?
At our recent Becoming a Client of Choice webinar, senior leaders from brand and agency sides came together to discuss one crucial question: what does it take for marketers to become a “client of choice”, and be the clients agencies fight to work with?
In a media landscape that moves faster every year, the media KPIs that defined “success” even two years ago now often feel misleading. Or worse, counter-productive. At Flock, through numerous Media Health Check programmes, we’ve witnessed a clear shift: from vanity metrics to business relevant metrics; from volume to value; from reporting to insight.
Read on as we dive deeper into the trends that are defining the new era of media metrics. What’s changing, why it matters, and what this means for both clients and agencies.
We all know that agency reviews or going to pitch can be a daunting process where workload increases, and risk levels can be high without the right team, templates, tools.
The 9th of November marked our final Flock X event of the year, and in true Flock fashion it did not disappoint. Attended by organisations from small start ups, to.
Spotify, JPMorgan, Sonos, Meta, Microsoft, Ernst & Young. Those are just some of the companies that are experiencing reorganizations in 2023 due to layoffs. While economic uncertainty seems to be.
The marketing landscape is forever evolving and changing. Often, brands are playing catch up to get the right capabilities and skills in place. There’s no denying that we have work.
Influencer marketing has been a hot topic in the boom of social media over the last few years. More and more of our projects include this type of work. Continuing.
A recent McKinsey report cites some mouth-watering statistics relating to organisations that have achieved a successful agile transformation. Overall, these organisations saw 30% improvements in customer satisfaction and efficiency, 5.
Following our first article, Choosing the Right Influencer Marketing Agency for You, from our Influencer Marketing series, we outlined the key components to look for in an agency that complements.
Promoting your business is becoming more challenging by the day. As a result, typical advertising strategies are ineffective. One thing is undeniable, to advertise your brand, you must think beyond.