Flock Launches Optima: The Secure SaaS Platform Transforming Agency Management
A smarter way to optimize fees, maximize performance, and drive measurable value from agency partnerships.
Global
These are the Biggest Automotive Marketing Operating Model Accelerations
Automotive marketing used to be built in a predictable way: model launches, minor changes and sales events, broad reach, dealer co‑op, a lot of linear TV, lower funnel PPC, paid social and CRM. That rhythm has broken…
No time to panic – the skills and capabilities most needed for 2026 and beyond.
As we kick off 2026, we see lots of writing about what’s changing in the year ahead, and what we all might need to do to update ourselves to stay fit and relevant. But from a marketing industry POV, what are the capabilities that are most in demand, that we need to revise, update and learn?
Connected Commerce on the main stage
The silos between retailer, sales, and marketing are rapidly dissolving and retail media is the force driving that convergence. Global retail media spend is expected to exceed US$200 billion by 2027 (WARC).
Social Media, Content Creators, Public Relations become a new content engine
Content has always been king and queen. But who creates it, and how, is now fully up for disruption. The creator economy is projected to reach US$191.6 billion in 2025 (Quick Market Pitch) and grow at 23% CAGR (Future Market Insights). There are already 404 million creator-partner opportunities available to marketers (Contentful), and the major platforms are vast conduits for reach
Generative-First Infrastructure: Marketing Built for AI
AI is no longer a peripheral tool, it is becoming the primary interface through which consumers live, choose, and buy.
Marketing Procurement Reloaded: Growth in the Age of AI. Key takeaways from our recent webinar
At our recent Marketing Procurement Reloaded webinar, senior leaders across the industry examined how marketing procurement must evolve as AI and new operating models reshape the landscape.
Our panel featured Pascal Ducheix (Wella), Graham McKay (Dyson), and was moderated by Simon Francis, Co-CEO of Flock Associates.
Flock Signs Pitch Positive Pledge to Help Improve the Pitching Process
Flock are delighted to be a signatory of the IPA and ISBA jointly developed ‘Pitch Positive Pledge’. The pledge was launched earlier this year and seeks to improve the pitching process.
How To Run a Successful Pitch
Running a smooth pitch process comes with a host of challenges. At Flock, we have run over 100 pitches, across all disciplines and regions, big and small, and always with.
Learn How to Measure Your Authentic Representation
Throughout the month of February, we have been celebrating the LGBT community and Black History in the US, raising awareness for them both. Even though we reach the end of.
Advice for Growing Businesses this Thanksgiving
Thanksgiving is a holiday to celebrate gratitude and focus on the good that we have in our lives. A time to take a moment from the hustle and bustle of our busy schedules and reflect. We are.
How Can Marketing Have A Sustainable Impact Economically?
After careful research, Flock were delighted to recently release our Marketing Sustainability Whitepaper, “The Sustainable Marketer”. The paper includes three important frameworks to help marketing organizations build a Marketing Sustainability Strategy.