General

Thinking about running an agency review or going to pitch?

Decoding Marketing Agency Costs: How Much Should You Pay?

It is essential that marketing departments get the most out of their budget as possible and for many brands a large portion of this budget is spent on agency fees..

7 Signs Your Organization is Working in Silos

Spotify, JPMorgan, Sonos, Meta, Microsoft, Ernst & Young. Those are just some of the companies that are experiencing reorganizations in 2023 due to layoffs. While economic uncertainty seems to be.

Debunking the ‘Grass is Greener’ Myth in Agency Relationships

In today’s fast-paced business landscape, where growth, economic downturns, rising costs, intricate planning, quarterly reports, performance metrics, and optimization strategies dominate our thoughts, it’s no wonder that sleepless nights have.

Carrot vs. Stick Debate: Effective Agency Appraisals and Remuneration

When companies evaluate their agency partners, they often times use the scores from that evaluation to decide the remuneration of the respective agency and thus whether they should receive a.

The Importance of Nurturing Company Culture

Workplace culture has been defined as “the shared values, belief systems, attitudes and the set of assumptions that people in a workplace share” and has long been a topic of.

The Future of the Marketing Operating Model

For every marketing department, it is essential that they have a marketing operating model that is tailored to the specific business objectives. The right operating model will enable content to.

How To Run a Successful Pitch

Reviewing Your Agency Fees in 2022

HERE’S WHAT YOU NEED TO KNOW Agency Fees account for a significant amount of the marketing budget within organisations. It is no surprise then that key marketing stakeholders such as.

Flock Agency Scoping Tool Updates

Flock is delighted to announce the latest update to our Agency Scoping Tool. The Flock Scoping Tool is used to: Help clients manage their scopes of work and fees with.

The Importance of Authentic Representation

As we begin to celebrate US Black History Month and LGBT history month, now is a perfect time to reflect upon and reiterate the vital topics of conversation we started.

Choosing the Right Influencer Marketing Agency for You

Promoting your business is becoming more challenging by the day. As a result, typical advertising strategies are ineffective. One thing is undeniable, to advertise your brand, you must think beyond.