What Is The Future of Marketing In a Post-Cookie World? – Flock 222

This month we ask two marketing experts two questions in two minutes around our interest topic; what does the future hold for marketing in a post-Cookie world? 1 Many in.

Is Next Year’s Marketing Keeping You Awake At Night?

This month at Flock we’ve been taking the temperature of what’s in store for next year for our clients. After a very turbulent 2020, there’s been immediate demand for us.

Getting additional value from your agency relationship

Decreasing ad spend, budget cuts and restructures are unfortunately now commonplace and top of the agenda for advertisers and agencies. Whilst brands continue to look for opportunities to reduce costs,.

Flockology: New Month, New Trends, New Flockers

Your essential monthly guide to what’s hot in the world of marketing The Flock continues to grow! We are delighted to welcome to Flock, Consultants John Partridge and Simon Myers, Media Consultant, Ed Baxendale and.

Marketing Capabilities – 7 key steps to success

In a recent Marketing Capabilities study conducted for the World Federation of Advertisers by our own Maarten Albarda: 71% of leading global companies said that marketing was key to their.

Sauerkraut, Languages and Marketing Integration

Sauerkraut, Languages and Marketing Integration. What are the odds of being born into a trilingual home? Mother from one country, Father from another country, and all of us living in.

Nike, Gold, And Possibly The Best Brief An Agency Has Ever Received

We had just won the Nike account across Europe. It is fair to say that the Nike UK client, the fabulously named Jack Gold, had not much wanted to participate.

Why can a fifteenth century word tell us everything about modern marketing?

pro•pin•qui•ty Proximity; nearness. Kinship. Similarity in nature. Propinquity is a funny old word, derived from the Latin propinquitas. As you can see it means proximity, nearness, kinship, or similarity in.

Why Agencies are like Jack Russell Terriers

I once worked on a large drinks account; we had had the account some time, enjoyed the client’s company, the confidence of doing good work, and a handsome fee. Our.

What can clients learn about Social Media from Scouts?

A troop of scouts are in a big wood. Their Scout Master sets them the task of gaining light and warmth for the night. One Scout gathers a load of.

Picasso, the Lion and the Lean Movement

  A man walked into Picasso’s studio one day to see how the great man worked. Picasso was smoking a cigarette looking at a large stone. After walking around it.