Top 8 Marketing Procurement Trends

Many marketing procurement teams are extremely busy right now, closing out programs for this year, and planning initiatives for next. There is a fair amount to think about and consider..

How to Measure Marketing Diversity and Inclusion

They say “what gets measured gets done” and having led so many marketing transformation projects we tend to agree. So when there’s a topic as important as diversity and inclusion.

Pushing Past Diversity in Marketing, Promoting Authentic Representation & Inclusion

Fostering a culture of inclusivity in Marketing Pride Month has begun, and with it, an important reminder that whilst there has been so much progress, the journey towards equality for the.

How To Action Diversity & Inclusion in Marketing

In partnership with ISBA we recently launched “Representation of a Nation“, a Diversity and Inclusion guide highlighting the importance and value of D&I for our industry, with practical advice for.

Our Head Of Operations Shares Her Thoughts On Diversity

International Women’s Day (IWD) this week was such a proud moment to reflect and celebrate the amazing and fantastic achievements of all the beautiful women we have but especially at Flock.  I am.

Keep Calm And Keep Training: Our Guide To Upskill Your Teams

In December we conducted a survey with global marketers asking “what was keeping them up at night in the world of marketing”. We provided a range of options from marketing strategy, operations and.

How To Win At Working and Non-Working Media

Here at Flock we’re amazed by the hundreds of you requesting more information about working vs non-working media and marketing definitions and investments. It seems to be the topic on a lot of.

How Do You Define ‘Agile’ Marketing? – Flock 333

As part of our 333 series, we ask three marketing experts, three questions, in a three-minute read. This week we explore the definition of ‘Agile’ in marketing as we see more and.

Entering 2021 Do Marketers Have To Choose Between Cost Savings and Efficiency?

The answer is no. You can choose to deliver both to your marketing organization. Let’s face it, 2020 has been a brutal year for marketers and there’s no sign heading.

4 Steps To Get Your Working/ Non-Working Marketing Mix Right

At Flock, we know one of the challenging topics for marketers is the how to get the right Working/Non-Working Marketing mix. What elements do you need to consider to get.

Our Learnings So Far For Covid Black Friday & Cyber Monday 2020

It is no surprise to anyone that Covid-19 has dramatically impacted retailers. British department store group Debenhams will appoint an administrator, with 22,000 jobs at risk across its shuttered 142.

What Is The Future of Marketing In a Post-Cookie World? – Flock 222

This month we ask two marketing experts two questions in two minutes around our interest topic; what does the future hold for marketing in a post-Cookie world? 1 Many in.