Pharma and healthcare marketing used to be built around a relatively stable rhythm: launch planning, salesforce alignment, medical congresses, HCP education, patient support, access materials, field-force enablement, and, in the US, direct-to-consumer advertising.
That rhythm has broken. Totally.
For many marketers the use of influencers and creators has become a key part of their marketing mix, with some sources suggesting that the influencer economy may reach $43.9 billion in 2026.
It’s not news that many agencies make a lot of money from media planning and buying to most marketers. It’s been in the open for decades. It’s widely reported they make more money from non-client income derived from client media spend than from the fees they charge. But how can clients avoid the dreaded ‘triple dip’?
Automotive marketing used to be built in a predictable way: model launches, minor changes and sales events, broad reach, dealer co‑op, a lot of linear TV, lower funnel PPC, paid social and CRM. That rhythm has broken…
The silos between retailer, sales, and marketing are rapidly dissolving and retail media is the force driving that convergence. Global retail media spend is expected to exceed US$200 billion by 2027 (WARC).
Content has always been king and queen. But who creates it, and how, is now fully up for disruption. The creator economy is projected to reach US$191.6 billion in 2025 (Quick Market Pitch) and grow at 23% CAGR (Future Market Insights). There are already 404 million creator-partner opportunities available to marketers (Contentful), and the major platforms are vast conduits for reach
AI is no longer a peripheral tool, it is becoming the primary interface through which consumers live, choose, and buy.
When senior marketers from travel, publishing, consumer goods, technology, retail, and healthcare gathered for an intimate Flock roundtable at Fortnum & Mason last month, they cut through the AI hype to focus on practical implementation strategies.
Discover why the seemingly dull marketing taxonomy is actually “sexy” and the key to unlocking the future of marketing success.
Ensuring Your Content Is Found By AI Agents Acting on Behalf of Consumers.
For Global and Regional marketers, having the right tools for sharing strategies and creative content effectively is crucial.
