Connected Commerce on the main stage

The silos between retailer, sales, and marketing are rapidly dissolving and retail media is the force driving that convergence. Global retail media spend is expected to exceed US$200 billion by 2027 (WARC).

Social Media, Content Creators, Public Relations become a new content engine

Content has always been king and queen. But who creates it, and how, is now fully up for disruption. The creator economy is projected to reach US$191.6 billion in 2025 (Quick Market Pitch) and grow at 23% CAGR (Future Market Insights). There are already 404 million creator-partner opportunities available to marketers (Contentful), and the major platforms are vast conduits for reach

Generative-First Infrastructure: Marketing Built for AI

AI is no longer a peripheral tool, it is becoming the primary interface through which consumers live, choose, and buy.

Making AI Work: What Marketing Leaders Really Think

When senior marketers from travel, publishing, consumer goods, technology, retail, and healthcare gathered for an intimate Flock roundtable at Fortnum & Mason last month, they cut through the AI hype to focus on practical implementation strategies.

What is the Sexiest Marketing Topic of the Next 5 Years? (Spoiler Alert: It’s Not What You Think!)

Discover why the seemingly dull marketing taxonomy is actually “sexy” and the key to unlocking the future of marketing success.

Revolutionizing Brand Content for Tomorrow’s AI Agents

Ensuring Your Content Is Found By AI Agents Acting on Behalf of Consumers.

From Playbooks to Power Packs: The Evolution of Marketing Toolkits

For Global and Regional marketers, having the right tools for sharing strategies and creative content effectively is crucial.

Thinking about running an agency review or going to pitch?

We all know that agency reviews or going to pitch can be a daunting process where workload increases, and risk levels can be high without the right team, templates, tools.

5 Top Tips for Marketing Agency Appraisal Schemes for Incentive Compensation

Marketing Agency Appraisals are often used to drive Agency Incentive Schemes and agency performance-related pay. Although this has been the preferred way of remuneration, many agencies and clients are using.

Top 8 Marketing Procurement Trends

Many marketing procurement teams are extremely busy right now, closing out programs for this year, and planning initiatives for next. There is a fair amount to think about and consider..

How to Measure Marketing Diversity and Inclusion

They say “what gets measured gets done” and having led so many marketing transformation projects we tend to agree. So when there’s a topic as important as diversity and inclusion.

Pushing Past Diversity in Marketing, Promoting Authentic Representation & Inclusion

Fostering a culture of inclusivity in Marketing Pride Month has begun, and with it, an important reminder that whilst there has been so much progress, the journey towards equality for the.