Why GEO Is Reshaping More Than Search. Here’s What Marketing Leaders Need To Do Next

Flock Associates recently hosted a roundtable with senior marketing and communications leaders to discuss the impact of Generative Engine Optimisation (GEO), AI search, and evolving consumer behaviours. One theme became clear throughout the discussion: this is no longer simply a search conversation, it’s an operating model conversation.

From Fragmentation to Focus: Key Takeaways from our Media Roundtable

Last week, we ran a media roundtable with some of the brightest minds in the industry, and the conversation revealed just how quickly the ground is shifting beneath us.

Reset, Rebuild, Reinvent: Rethinking Media Agency Pitches for Today’s Marketing Ecosystem

A pitch is the moment to reset and build your future team. As we kick off 2025, it is the moment to reflect on the many media pitches we have conducted over the past year.